The leading principle behind Kesten Brooms’ web design is to promote a single, unique product: high quality, effective and affordable brooms for use in industry. The company’s free website, therefore, is set toward quickly and effectively educating visitors about the product. Visitors are greeted by a large logo and the company’s motto, as well as a highly visible phone number in a stark orange font. Navigation links are set in a full-width toolbar along the top, while the footer is dedicated to essential contact details, a customized map widget and a social media button. A large YouTube widget on first view serves as an effective introduction to the product. The “All Products” page showcases the different types of brooms by using a visual hierarchy that helps visitors rapidly scan the details pertaining to each broom in a pleasing layout. The company’s “Contact” page includes all essential contact details – email, phone number and address – as well as a customized contact form. By using this feature, Kesten Brooms generates leads and gives potential customers the chance for quick contact.