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Now that you understand SEO and how it works a bit better, it’s time to put this new knowledge to work and start optimizing your website.
If you are a first time Wix user, we recommend that you read our Getting Started: SEO help page, before proceeding through this section.
At Wix, you can be sure that we are doing everything we can to make sure that your site is crawled by Google and other search engines.
We constantly develop Wix to remain on the cutting edge of SEO.
Once you have updated your SEO settings, it usually takes anywhere from 1 to 3 months for search engines, such as Google, to crawl your site and update their database. However, this just means your website will be indexed. Finding your website using your relevant keywords in an organic search may take even more time.
SEO requires time and commitment; setting yourself realistic goals and expectations is important.
While we at Wix are doing our part, there are many elements required from your side.
Below is an outline of the steps needed to ensure that your site is getting optimum attention from search engines.
Meta Tags are text elements that are not visible to your website’s visitors but provide important information to search engine crawlers e.g. Google.
This information includes your:
- Site Title
- Site Description
Wix submits your Meta tag data directly to Google. All you need to do is update the information within the Site Optimization area accessible within your editor.
With the Wix HTML5 editor, it’s possible to add meta tags to each page of your website. But first you need to update your site meta information.
Pages in which you won't set specific meta information to, will use the site meta information.
Updating your Site Meta Tags
To Access the Site Meta Tags area:
1) Open the website editor
2) To the left of the editor, click the Settings icon
3) From the Settings options, click SEO (Google)
4) When the SEO settings options pop-up, the first thing you need to do is select the checkbox that reads ‘Allow search engines to find my website’
Now fill in the Site Title, Site Description and Keywords, following this advice.
When you’re done updating this information, click Done and Save your changes.
Your Site Title is the headline of your website. It is not visible on your webpage but appears at the top of your browser window.
In Google and other search engines your Site Title is displayed as the headline of your website.
Search engines read your website's Site Title in the same way we read a headline of a newspaper. Your Site Title is also used:
- When saving to favorites.
- When sharing your website on Facebook/ Google+ and other sharing platforms.
Important points for writing your Site Title:
- Site Title must not exceed 50 characters long, spaces included.
- Begin your Site Title with your business name.
- If you are a local business include your city/state/county/suburb. Local information helps Search Engines to direct local users attracting more visits from local searches.
- Try incorporating your most relevant search phrase in your Site Title i.e. the word you think a client would type into a Search Engine search to find your website.
- Make sure your Site Title is easy to read and attractive - A relevant and descriptive Site Title is more likely to attract users to 'click' in Search Engine results.
- Use the pipe sign (|) to distinguish different parts in your Site Title.
Site Title example: Hair By Alla | Hairstylist in La Verne, Los Angeles
Description provides the user a summary of what your website is about. It is not visible on your webpage but appears below your Site Title in search engine results.
Important points for writing your Description:
- Description must not be less than 50 characters or exceed 160 characters (Google trims the description after 160 characters), spaces included. Use this link to check the character count of your site description.
- Your Description is an opportunity to advertise your website. It allows a user to know what your website is about in relation to what they are looking for.
- Incorporate your relevant search phrases, but also create a compelling description to entice users to click.
- The content of your Description must be relevant to your website.
Keywords: words or (groups of words) entered into search engines in order to get matching and relevant results.
You can promote your site by adding up to 10 keywords with the SEO settings area. Keywords are words or short phrases that describe your website content and should include words that people may use to search for you.
You can make a list of keywords to focus on when you optimize your website. Try and imagine what users would type into Google, to find your type of product or service. Each “keyword” can be 1-4 words long.
There are also several tools that can help you determine the best keywords for your particular website. Google’s Keyword Tool is free, while WordTracker requires pay. These tools take into account the popularity and competition of your keywords, so you’re not wasting time and effort competing for a keyword that is so popular you simply will not rank the highest for.
Find more information about keywords on the Wix Blog.
Updating your Page Meta Tags
With the new Wix HTML Editor, it’s possible to generate Meta Tags for each page of your website. Follow the same basic instructions as above, but make the content applicable to the specific page you are adding meta tags for.
To Update the Page Meta Tags:
1) Open the website editor
2) To the left of the editor, click the Pages icon
3) From the Pages options, select the page you wish to work on
4) At the bottom of your Pages menu, click Settings and SEO
5) As you did for the Site Meta Tags, update your Page Title, Page Description and add Keywords
Repeat this process for each of your pages so that each has their own personalized meta tags.
Remember, take a moment to read about how to best utilize each area based on the information provided in the Updating Your Site Meta Tags area.
H1 or Heading tag is quite literally the heading of your webpage, much like the heading of a newspaper article. When someone enters your website, they will naturally notice the Heading before reading the content on the page. Search engine crawlers function the same way. When a search engine crawls a webpage its first action is to attempt to understand what the page is about. It does this by first reading the Heading tags.
To set your H1 tag on your page:
1. Add a new text box from the left of your editor by clicking Add, Text, and then clicking Title.
2. Double click the text box.
3. Highlight the default text and delete it.
4. From the Styles drop down in your text editor panel, click Title.
5. Type your H1 text in the box.
H1 tag tips:
- A proper HTML page allows only one H1 tag. If you place an H1 tag in your header or footer or if you marked it to be displayed on all pages, then you shouldn't add anymore H1 tags.
- If you don't check the "show on all pages" option on your H1 text, you can add one line of text (in a paragraph or title) that has an H1 style.
- The H1 text should be a single line. if you break lines, the H1 tag will be added only to the top line. If you would like the H1 tag to spread over more than one line simply click on shift+enter instead of only enter.
- If any of your pages has more than one line of text with "title" style then Wix will mark the top left title as H1 and the rest will be H2.
The following is a guide to help you manage the h1 for your HTML website:
Title - H1
Page Title- H2
Heading XL - H3
Heading L - H4
Heading M - H5
Heading S - H6
The rest of the styles are mapped to paragraph tag.
If you have already read Getting Started: SEO then you should already be ready and prepared for this section. But here are a few additional pointers.
Text quantity is the number of words appearing on your webpage. The minimum recommended number of words on your homepage is 250. But too much content can also be counterproductive, try to keep it as less than 1500 words per page.
Search engines first read your website’s Site Title and Description, then search engines read your text. This is why it’s so important to have original, relevant and quality content.
There are several ways to improve text quantity:
- Add a footer to your site's pages which contains relevant content.
- Continue to edit and add new content on a regular basis. Google and other search engines love fresh content.
- Add more text to existing pages.
- Add new Pages into your website to add further content: Create a Page such as testimonials, about, our story...
If you have too much text, consider removing the amount of text or the page itself.
Text Quantity tips:
- If the same content is being used in other websites, search engines would recognize this as duplicate content. Search engines will penalize your website for duplicate content. It is extremely important that all content is original, relevant and quality.
- Search engines will also recognize spelling mistakes and typos which will cause your website to rank low.
- Never hide text from the user in an attempt to reach the text quantity quota. If text is visible to search engines only it is considered spam. And may also result in the removal of your website from search engine indexes
“The anchor text, link label or link text is the visible, clickable text in a hyperlink”.
Anchor text, sometimes referred to as clickable text, is helpful for boosting a website's search engine ranking.
Instead of merely linking to pages within your website or outside websites using the URL or the words “click here”, use relevant keyword phrases.
For example: a person who has a search engine optimization website might do well to use "SEO services" rather than something like "click here now“.
Keyword density is the percentage of times a keyword or keyword phrase appears on your webpage compared to the total number of words on the webpage.
In the context of SEO; search engines use keyword density as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase being searched.
It is important for your main keywords to have the correct keyword density to rank well in Search Engines.
Using your keywords too many times on your webpage may result in search engines labeling your webpage as spam.
Not using your keywords enough times may result in search engines not ranking your webpage high enough in the search results.
The recommended density for keywords within webpage text is 3%.
This means that if your webpage contains 100 words, your keywords should appear no more than 3 times.
One of the simplest ways to improve your website's placement in search engine results is to work on the keyword density of your Webpage.
Images added to your Wix website can be found by image search engines such as Google Image Search. This means that you can drive traffic to your site with your images!
What are image names?
- Providing names for your images is done using what is called Alt Text.
- Alt Text provides users and search engines with information about your images. Search engine robots are unable to “read” images - only text. Alt Text provides information about your images to search engines.
Which of Your Images Should Have Alt Text?
- Images that add information or value to the user. Decorative images that are merely aesthetic and are not relevant to your site’s content, do not need Alt Texts.
How to Add Alt Text to Your images?
With Wix, it’s easy! Simply follow these steps:
1) Within the website editor, click on your image gallery.
2) From the gallery property panel, click Organize Images.
3) From the Organize Images panel, select the image you want to update.
4) Add a Title to the image. The title will be associated by search engines to your image and will help them understand it. The title will also be used as alt text.
5) You can also add more general details about the image in the Description area. Search engines will associate the description with your image and can better index it.
Note: The image title and description are the latest schema.org html standard and recommended by the major search engines.
Backlinks (also known as incoming links, inbound links and inward links) are links that point towards your website, from other relevant websites.
Gaining backlinks to your website is an extremely important aspect of boosting your site’s rank in Google.
Backlinks are like votes of confidence for your website; the more votes you have – from quality websites – the better your site appears to search engine crawlers.
A single, quality link from a popular site is better than a large amount of poor quality links.
How to Get Links to Your Wix Website
Gaining links to your website is a challenging task. There is no simple way to express this. Gaining quality links to your website also happens to be the key in getting Google to find and index your site.
4 Ways to Gain Links
1. Submit Site URL to Directories
Directories are like online libraries for websites. They are themselves websites that categorize and list other websites, based on many factors depending on the directory.
Getting listed in a directory can boost your site’s visibility with a valuable backlink. DMoz is the web’s largest and most popular directory. Smaller, niche-based directories can be powerful as well. For instance, if your business is an art gallery, try searching the web for art-based directories.
2. Submit Content to Article Databases
Article databases like EzineArticles.com and Squidoo.com have loads of articles written on a variety of topics. Write a few quality articles relating to your website’s niche, and include some backlinks to your website. We suggest using Anchor Text (see below) when linking i.e. instead of merely linking using the URL or the words ‘click here’, use relevant keyword phrases. For example, a person who has a search engine optimization website might do well to use "SEO services" rather than something like "click here now.“
3. Write and Release Press Releases
Same concept as the article submissions, only the content must be announcing something news-worthy related to your website, or industry. A product release, a special event or promotion, a new partnership, etc. are all great fodder for press releases. Include backlinks to your website, again using ‘anchor text’ where possible. PRWeb and 24-7 Press Release are great PR sites to use. They cost money, but can lead to valuable links.
4. Social Networking
Getting involved in an online community related to your niche can lead to many link-building opportunities. Blogs, forums and social media sites are full of people interested in the same topics as you, looking to connect and form business relationships. Join as many of these groups as you can, and make yourself known as someone offering value to the community. Guest blogging and affiliate marketing are two great ways to gain back-links to your Wix website.
Never underestimate the power of Social Networks. Not only is Social Networking a great way to increase awareness about your website, but linking back to your website from social networks is a fantastic way to boost your page rank.
However, as with the content you put on your site, make sure your posts are relevant and hold value otherwise it can actually set you back in terms of SEO.
With Wix, we offer several quick and easy ways to help your website socially.
You can also add social network buttons and widgets to your website allowing visitors to interact with their respective social networks e.g. allowing a visitor to ‘like’ your website, thereby posting your website on their Facebook page.
To add Social Icons to your website:
1) From the left of the editor, click Add and then Social.
2) Click to add the Social Icon you want.
3) Some Social Icons, such as Twitter Follow Buttons, will require basic set-up – simply follow the steps within the buttons options panel.
Additional reading on Social Networks:
- Please click on the following link to read our SEO blog which is constantly updated, and our latest article re: Facebook.
Our SEO Blog will provide you further reading on social networking.
Add location keywords to your title, description and headers.
Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Use Google Places to create your free listing via the following link.
When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products.
For further information click here.
Click here to learn more about why you should add location to your site, and get some tips on how to make your site geo-friendly.
Now that you have updated your website content by following the steps in our previous support pages, you are ready to Publish and get your website appearing in search results.
Please note that after your website has been published, you will need to wait anywhere from 1 – 3 months for search engines to crawl and index your website.
1. Allow Search Engines to find my site
The first step is to check that you have selected ‘Allow Search Engines to find my site’ within your website SEO settings.
Simply Click on the Settings icon to the right of your website editor > SEO (Google) > Click the toggle > Done.
Don’t forget to save your changes!
If you do not change the toggle, then a “noindex” tag will be placed within your websites code that informs Search Engines that you do not wish to have the pages of your website placed on the index.
If you have already Published your website, but noticed that this check box was not selected – no problem. Simply select it now, save your changes and Publish the website again.
2. Submit your website to Search Engines
A good way to let Search Engines know that you’re ready to appear within their search results is to submit your websites to them directly.
You can easily submit your website to Search Engines by clicking the following links:
3) How can I tell if my website has been indexed?
Remember, it can take anywhere from 1 – 3 months for your site to be crawled and indexed in order to appear in Search Engines such as Google or Yahoo. This waiting period is the same for all websites, not just those created using Wix.
To see if Google has indexed your website, as well as the last time this happened i.e. to see a cached version of your website, enter your website’s URL with the word ‘cache:’ before it in the Google search. For example: cache:www.mydomain.com - If your website comes up, this means Google has already indexed it.
Bing and Yahoo! don't offer this option. To check if your site has been cached with Bing or Yahoo!, type the full URL in the search box (e.g., www.mydomain.com) and search for it. In Bing, click the green arrow next to the URL to see the cached version and in Yahoo click the word "cache". If no arrow or word "cache" appears next to the site, the site hasn't been cached recently. It may have been cached once and so appears in the index because it is actually there, but there has been no recent cache.
If your website has not been crawled and it has been less than 3 months since publishing, don’t worry – give it a little time and try again.
Alternatively, you can help speed up this process by submitting your website to Search Engines directly as outlined above.
To hide a specific page from search engines:
1. From the left side of the editor, click the page icon to open Pages.
2. From Pages, next to the page you'd like to hide, click the settings icon.
3. From Settings and SEO, checkmark the box next to Hide page from search results.
4. Click Done.
To activate these changes, you will need to click Publish from the top right of the editor.
Note that whenever you make changes and publish your site, these changes need to be crawled again by search engines (such as Google) before they appear in search results. If the pages have already been indexed, you will need to wait for search engines to update their database before the pages are removed.