• Search Engine Optimization (SEO)

    SEO is the process of improving the visibility of a web site or a web page in search engines using natural search results i.e. ensuring your website appears as high up on the list as possible, when searching using relevant key words within search engines; e.g. Google, Bing and Yahoo.

    New!!! Improve your site's SEO with the Wix SEO Monitoring Tool

    We constantly develop Wix to remain on the cutting edge of SEO.

    Usually it takes anywhere from 1 to 3 months for Google to update its database and for your site to be indexed. Finding your site using your relevant keywords may take even more time.

    SEO requires time and commitment; setting realistic goals are important.

    SEO Goal 1 – To have your website indexed by Google and other search engines i.e. Google has crawled your site and Google knows your website exists. When this happens you will be able to find your website when searching in Google using the actual URL itself.

    SEO Goal 2 – Keywords are a competitive market and SEO requires a long-term outlook and commitment. Top companies spend thousands of dollars to ensure their keywords come up top. Wix guarantees that all of the text and meta tags on your site are being scanned by search engines, however we cannot guarantee that Google will choose to rank your website highly, this part is up to you.

    One thing you can do to immediately improve your SEO is to connect your own domain name to your Wix site. You can do this via upgrading. Learn more about upgrading your website here.

    While we at Wix are doing our part, there are many elements required from your side. Below is an outline of the steps needed to ensure that your site is getting optimum attention from search engines.

  • Initial SEO Steps

    New!!! Improve your site's SEO with the Wix SEO Monitoring Tool

     

    1. Updating your Meta Tags

     

    Check your Meta Tags with the Wix SEO Monitoring Tool

    Meta Tags are text that are not visible to your website’s visitors but provide important information to search engine crawlers e.g. Google

    Wix submits your Meta tag data directly to Google. All you need to do is update the information within the Site Optimization area accessible within your editor.

    Site Title

    Your Site Title is the headline of your website. It is not visible on your webpage but appears at the top of your browser window.

    In Google and other search engines your Site Title is displayed as the headline of your website.

    Search engines read your website’s Site Title in the same way we read a headline of a newspaper.

    Your Site Title is also used:

    • When saving to favorites.
    • When sharing your website on Facebook/ Digg and other sharing platforms

    Important points for writing your Site Title:

    • Use the same keywords in your Site Title as in your H1 tag below.
    • Site Title must not exceed 70 characters long, spaces included.
    • Begin your Site Title with your business name.
    • If you are a Local business include your city/state/county/suburb. Local information helps Search Engines to direct local users attracting more visits from local searches.
    • Try incorporating your most relevant keyword in your Site Title i.e. the word you think a client would type into a Search Engine search to find your website.
    • Make sure your Site Title is easy to read and attractive – A relevant and descriptive Site Title is more likely to attract users to ‘click’ in Search Engine results.
    • Use the pipe sign (|) to distinguish different parts in your Site Title

    Site Title example: Hair ByAlla | Hairstylist in La Verne, Los Angeles

    It usually takes about one month for Google and other search engines to update their databases and for your Site Title to be updated.

    To edit your Site Title, within the editor go to Settings > Site Optimization > Site Title.

    Meta Description

    Meta Description provides the user a summary of what your website is about.

    It is not visible on your webpage but appears below your Site Title in search engine results.

    Important points for writing your Description:

    • Description must not be less than 50 characters or exceed 160 characters, spaces included.
    • Your Description is an opportunity to advertise your website. It allows a user to know what your website is about in relation to what they are looking for.
    • Incorporate your relevant keywords but also create a compelling description to entice users to click.
    • The content of your Description must be relevant to your website.

    For instructions on updating your Meta Description click here and scroll down to Updating Your Site's Meta Tags.

    It usually takes about one month for Google and other search engines to update their databases and for your Meta Description to be updated.

    To edit your Meta Description, within the editor go to Settings > Site Optimization > Description.

    Meta Keywords

    Meta keywords provide search engines with a concise and short list regarding your website’s focus and content. This information is not visible on your webpage but only to search engines.

    Additional reading on Meta Keywords

    • For a detailed explanation on the effectiveness of keywords please click here to read our constantly updated SEO blog.

    To edit your Meta Keywords, within the editor go to Settings > Site Optimization > Keywords.

    2. Heading Tags

    Check your Heading Tags with the Wix SEO Monitoring Tool

    H1 or Heading tag is quite literally the heading of your webpage, much like the heading of a newspaper article.

    When someone enters your website, they will naturally notice the Heading before reading the content on the page. Search engine crawlers function the same way.

    When a search engine crawls a webpage its first action is to attempt to understand what the page is about. It does this by first reading the Heading tags.

    • To create a H1 tag in Wix

        Use the “Title” tool to add your heading text to the top of your home page. To locate the “Title” tool, go to Add > Text > Title. Ensure that the heading you add is in a font size larger than 30.

    • To remove a H1 tag in Wix

        Replace the “Title” text with “Paragraph” text. To locate the “Paragraph” tool, go to Add > Text > Paragraph.Any font size.

    Important points for writing your Heading:

    • Use the same keywords in your H1 tag as in your Site Title.
    • Incorporate your relevant keywords.
    • Make sure the Heading is relevant to the content on the webpage.
    • Your Heading should immediately allow the user to understand what your webpage is about and entice them to read more.
    • If you are a local business, include location e.g. Hair Stylist Los Angeles.

    You should only have one H1 Heading per webpage

    A brief explanation on how H1 tags work according to webpages in Wix.

    1. If your website is using a single Master Page with several Pages:

    Search engines will read your entire Wix website as 1 page. This means that you can only have one H1 Heading tag within your website as whole, and not on each separate page.

    2. If your website is using multiple Master Pages:

    Search engines will read each of your Master Pages separately. This means that you can place one H1 Heading tag on each of your Master Pages. The most important H1 Heading tag is on your homepage.

    • To create a H1 tag in Wix

        Use the “Title” tool to add your heading text to the top of your home page. To locate the “Title” tool, go to Add > Text > Title. Ensure that the heading you add is in a font size larger than 30.

    • To remove a H1 tag in Wix

        Replace the “Title” text with “Paragraph” text. To locate the “Paragraph” tool, go to Add > Text > Paragraph. Any font size.

    3. Content

    Check your Content with the Wix SEO Monitoring Tool

    Text Quantity

    Search engines first read your website’s Site Title and Description, then search engines read your text. This is why it’s so important to have original, relevant and quality content.

    Search engines will read the entire content of your Wix website, but recognizes in particular the importance of the 1st Page of your website or the homepage.

    Text quantity is the number of words appearing on your webpage. The minimum recommended number of words on your homepage is 400. But too much content can also be counterproductive, try to keep it as less than 1500 words per page.

    This means that if your home page only has 100 words, you need to add additional text in order to reach the recommended text quantity of 400. And every additional page must have approximately 200 words

    How to improve text quantity in Wix?

    There are several ways to improve text quantity:

    • Add a footer to your site's pages which contains relevant content.
    • Continue to edit and add new content on a regular basis. Google and other search engines love fresh content.
    • Add more text to existing pages.
    • Add new Pages into your website to add further content: Create a Page such as testimonials, about, our story...

    If you have too much text, consider removing the amount of text or the page itself.

    Text Quantity tips:

    • If the same content is being used in other websites, search engines would recognize this as duplicate content. Search engines will penalize your website for duplicate content. It is extremely important that all content is original, relevant and quality.
    • Search engines will also recognize spelling mistakes and typos which will cause your website to rank low.
    • Never hide text from the user in an attempt to reach the text quantity quota. If text is visible to search engines only it is considered spam. And may also result in the removal of your website from search engine indexes

    Keyword Density

    Keyword density is the percentage of times a keyword or keyword phrase appears on your webpage compared to the total number of words on the webpage.

    In the context of SEO; search engines use keyword density as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase being searched.

    It is important for your main keywords to have the correct keyword density to rank well in Search Engines.

    Using your keywords too many times on your webpage may result in search engines labeling your webpage as spam.

    Not using your keywords enough times may result in search engines not ranking your webpage high enough in the search results.

    The recommended density for keywords within webpage text is 3%.

    This means that if your webpage contains 100 words, your keywords should appear no more than 3 times.

    One of the simplest ways to improve your website's placement in search engine results is to work on the keyword density of your Webpage.

    4. Optimize your Images for Google Image Search

    Check your Images with the Wix SEO Monitoring Tool

    Images that you add to your Wix site can be found by image search engines such as Google Image Search. This means that you can drive traffic to your site with your images! Artists, photographers and other image-heavy users will find this very useful.

    What are image names?

    • Providing names for your images is done using what is called Alt Text.
    • Alt Text provides users and search engines with information about your images. Search engine robots are unable to “read” images - only text. Alt Text provides information about your images to search engines.

    Which of Your Images Should Have Alt Text?

    • Images that add information or value to the user. Decorative images that are merely aesthetic and are not relevant to your site’s content, do not need Alt Texts.

    How to Add Alt Text to Your images?

    • If it’s a single image:

        In your editor, click on your image.
        From the property panel in the right side, click Settings and enter a title for the image, use keywords to describe the image when possible.

        If your images are within a gallery:
        In your editor, click on your gallery.
        From the property panel click Manage. Then click on each image and fill out the title fields with text that includes your keywords when possible. Important not to overuse the same keywords, mix it up as search engines hate spam.

    If your images are within a product gallery:

    Alt Text is not yet available for these images.

    Our team is working on ensuring that all Alt Text is visible to search engines - including Alt Text for images that are within an eCommerce Product Gallery.

    For more information about adding pictures, click here.

    For more information about driving traffic to your site with images, check out our SEO blog post here.

    5. Submit your site to search engines

    Submit your website to the following search engines by clicking on the links: Google or Bing.

  • Additional SEO steps

    1. Links

    What are backlinks and Why are they Important?

    • Backlinks (also known as incoming links, inbound links and inward links) are links that point towards your website, from other relevant websites.
    • Gaining backlinks to your website is an extremely important aspect of boosting your site’s rank in Google.
    • Backlinks are like votes of confidence for your website; the more votes you have – from quality websites – the better your site appears to search engine crawlers.
    • A single, quality link from a popular site is better than a large amount of poor quality links.

    How to Get Links to Your Wix Website

    Gaining links to your website is a challenging task. There is no simple way to express this. Gaining quality links to your website also happens to be the key in getting Google to find and index your site.

    4 Ways to Gain Links

    1. Submit Site URL to Directories

    Directories are like online libraries for websites. They are themselves websites that categorize and list other websites, based on many factors depending on the directory.

    Getting listed in a directory can boost your site’s visibility with a valuable backlink. DMoz is the web’s largest and most popular directory. Smaller, niche-based directories can be powerful as well. For instance, if your business is an art gallery, try searching the web for art-based directories.

    2. Submit Content to Article Databases

    Article databases like EzineArticles.com and Squidoo.com have loads of articles written on a variety of topics. Write a few quality articles relating to your website’s niche, and include some backlinks to your website. We suggest using Anchor Text (see below) when linking i.e. instead of merely linking using the URL or the words ‘click here’, use relevant keyword phrases. For example, a person who has a search engine optimization website might do well to use "SEO services" rather than something like "click here now.“

    3. Write and Release Press Releases

    Same concept as the article submissions, only the content must be announcing something news-worthy related to your website, or industry. A product release, a special event or promotion, a new partnership, etc. are all great fodder for press releases. Include backlinks to your website, again using ‘anchor text’ where possible. PRWeb and 24-7 Press Release are great PR sites to use. They cost money, but can lead to valuable links.

    4. Social Networking

    Getting involved in an online community related to your niche can lead to many link-building opportunities. Blogs, forums and social media sites are full of people interested in the same topics as you, looking to connect and form business relationships. Join as many of these groups as you can, and make yourself known as someone offering value to the community. Guest blogging and affiliate marketing are two great ways to gain back-links to your Wix website.

    To keep track of how many backlinks you have please use the following link.

    Please see our SEO blog with constantly updated tips.

    Click here to see if your site is listed in the top web directories.

    Our SEO Blog will provide you further reading on link building.

    2. Anchor Text

    Anchor text, sometimes referred to as clickable text, is helpful for boosting a website's search engine ranking.

    Instead of merely linking to pages within your website or outside websites using the URL or the words “click here”, use relevant keyword phrases.

    For example: a person who has a search engine optimization website might do well to use "SEO services" rather than something like "click here now“.

    In order to send your users to specific pages of your site, internally or externally, requires what is called deep linking. Read more about Deep Linking within Wix.

    3. Social Networks

    Signing up to various social network sites e.g. Facebook, Twitter and Digg is great way to increase awareness of your website. By adding content via the many social networks and then linking back to your website is a fantastic way to increase exposure.

    As with the content you put on your site, make sure your posts are relevant and hold value otherwise it can actually set you back in terms of SEO.

    You can create a special fan page ready site and publish it directly into a fan page on your Facebook profile.

    To create your Facebook site please choose a template from here.

    For instructions and information click here.

    You can also add social network buttons and widgets to your website allowing visitors to interact with their respective social networks e.g. allowing a visitor to ‘like’ your website, thereby posting your website on their Facebook page. Click here for further information.

    Additional reading on Social Networks:

    • Please click on the following link to read our SEO blog which is constantly updated, and our latest article re: Facebook

    Our SEO Blog will provide you further reading on social networking.

    4. Create a Google Analytics Account

    Google Analytics is a powerful tool to analyze traffic to your website.

    Create a Google Analytics account via the following link.

    Once you have created your Google Analytics account you will need to add your Google Analytics code into your Wix website. For steps and further information please click here.

    You will need to upgrade your website to Premium in order to connect your Google Analytics. Learn more about upgrading your website here.

    5. Blog

    Creating and maintaining a blog helps boost your SEO rankings. While the main goal of your blog may be to express your thoughts, talk back to your customers or as a vehicle to promote your product or services, there is another critical element to blogging - Search Engine Optimization

    In order for your blog to aid your SEO the content needs to be fresh, relevant and reliable. Writing quality content for your blog is vitally important. Link your blog back to your website and vice versa. Your blog becomes a space for you to add relevant links and draw traffic.

    We suggest reading the various articles available on the net today in terms of optimizing your blog.

    We recommend creating a blog using Wordpress.com.

    You can link your blog to your Wix built website via a RSS feed. You will find more information via the following link.

    6. Location Google Places

    Add location keywords to your title, description and headers.

    Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Use Google Places to create your free listing via the following link.

    When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products.

    For further information click here.

    Click here to learn more about why you should add location to your site, and get some tips on how to make your site geo-friendly.

  • Tools to assist with SEO

    Wix SEO Monitioring Tool

    New!!! Improve your site's SEO with the Wix SEO Monitoring Tool

    Cache

    You are able to see if Google has indexed your website, as well as the last time this happened.

    To see a cached version of your website, enter your website’s URL with the word cache: before it in the Google search.
    For example: cache:www.wix.com

    If your website comes up, this means Google has already indexed it.

    At the top of the cached page is a header reminding you that you may not be viewing the current version of the website. It also gives you the date on which the crawler indexed this page. This is a good way for you to find out when and how often Google’s crawler indexes your website.

    Important: Therefore any changes you make on your website e.g. adding content, changing your meta data, will not be updated within the search engine until Google has cached your site with the changes.

    Bing and Yahoo! don't offer this option. To check if your site has been cached with Bing or Yahoo!, type the full URL in the search box (e.g.,  www.mydomain.com) and search for it. In Bing, click the green arrow next to the URL to see the cached version and in Yahoo click the word "cache". If no arrow or word "cache" appears next to the site, the site hasn't been cached recently. It may have been cached once and so appears in the index because it is actually there, but there has been no recent cache.

  • SEO Scenarios

    Why does my Wix domain still appear in search engines?

    Once you upgrade your website and give it your own domain, it may take a couple of weeks for the changes to appear, until Google re-crawls the site

    In order to speed up this process Wix now automatically adds a "no-index" tag to your Wix URL. This tells the search engine not to Index your page and expedites the removal of unwanted free domains from Google search.

    What if I don’t want my Wix site to show up in search engines?

    If you don't want your site to be visible to search engines, you can unpublish it by going to Settings > SEO > uncheck Let search engines find my website.

    Once you have unchecked Let search engines find my website be sure to Save your document!

    Please note: If the site has already been indexed it will take about one month for search engines to update their databases.

    I paid for no adverts yet it still shows Wix at the top of the browser. It also says Wix in the Google search result.

    You will need to update your Title via your editor under Settings.

    For further information please click here and scroll down to Updating Your Site's Meta Tags.

    Once you update your Title (and make sure you save your file afterwards) your website needs to be crawled again by the search engine in order for the change to appear in search results.

    Why isn't the description I entered into the Settings showing up in the Google search?

    Reason 1: Once you update your website (and make sure you save your file afterwards) your website needs to be crawled again by the search engine in order for the change to appear in search results.
    To view the last time Google crawled your website you can use the following search For example: cache:www.seomywix.com

    Reason 2: Please make sure that the description you entered includes more than 140 characters. If it doesn't, Google might assume it does not fully describe your website. In this case it takes a different text as your description. Please increase the length of your text. After doing so, do not forget to click apply and save your work.

    The change will not be apparent immediately in search results. Once Google crawls your website again it will update the new description.

    I updated my website but the changes are not showing up in Google

    Once you update your website (and make sure you save your file afterwards) your website needs to be crawled again by the search engine in order for the change to appear in search results.

    To view the last time Google crawled your website you can use the following search For example: cache:www.seomywix.com

    To speed the process you can re- submit, if you haven’t already, your website directly to Google through here. As well as adding at least 1 more quality ‘backlink’ to your website. Sites with only a few backlinks, or no backlinks at all, will not be crawled often, and it will take longer for Google to refresh its cache of these sites.

    To keep track of how many backlinks you have go here.

    Why is my bounce rate so high?

    The bounce rate represents the percentage of people who enter your site and then leave after viewing only one page.

    Every website has a certain bounce rate and this does not mean that people are not accessing your website. The bounce rate often reflects effectiveness of your homepage in leading people further into your site, the sources of your traffic and their relevancy etc.

    Examine factors such as the keywords being used to access your website, the navigation's usability and legibility etc.

    Click here to read the blog post on the subject in our SEO blog.

    Send your viewers to a specific page of your Wix site.

    You may now direct your viewers to a certain Master Page in your Wix site by giving them a specific link e.g. http://www.wix.com/about. This site page specific URL will also appear within your browser.

    In order to send your users to specific pages of your site, internally or externally, requires what is called deep linking. Read more about Deep Linking within Wix.

    Why is there "nofollow" in the source code of my site after the external URL that I added?

    The "nofollow" code appears in the source code at the end of some external URLs on the sites of free users. The code is one way that Wix keeps itself from being open to spammers. To remove the code from your site, you will have to upgrade to Premium.

    When I search my site in Google, I find a link to a blank page, or a page that is not yet completed.

    As part of Wix’s aim to ensure that your site is crawled by Google, all site pages created within your editor may be indexed by Google i.e. these pages may appear within Google search results.
    If this is the case then either complete the page that you have added to your editor or delete this page.

    Once you have deleted or completed this page it will take about one month for search engines to update their databases with these changes.

    If you want to experiment with new techniques and designs we suggest creating another document to use as your ‘tester’. Remember to unpublish your new ‘test’ document by going to Settings > SEO > uncheck “Let search engines find my website”, so that it won’t be visible in Search Engines.

  • Spam and Illegitimate SEO techniques

    Below are a few of the main techniques that Google will penalize you for using. Google, being a robot and not a human, may not pick up on the use of these tools immediately but eventually you will pay the price.

    Using SEO techniques that try to fool or deceive Google can lead to your site losing its page rank or being removed from the Google search altogether.

    Using Redirects to Manipulate Google Page Rank

    An illegitimate redirect is a one that occurs automatically when you approach a certain URL. As you click on the link to that site, the page URL (address) will appear for a short while and then automatically redirect you to the main site. This technique is used to increase the number of times the website will appear in search results, as it will appear through different domains.

    Google’s crawlers will see a different page than the users, fooling the robot into giving a false page rank.

    Not all redirects are considered spam, there are several redirect types that Google accepts and acknowledges e.g. 301 redirect

    100% Frames

    A 100% frame page is a page covered completely by a frame that consists of different content from the rest of the website. End result – Google sees one thing on which it bases its page ranking and the user sees something entirely different.

    Hiding Texts and Links

    If a text is visible to search engines only it is considered spam. So what does Google consider hidden text?

    • Any text written in the same color (or close to) as the web page background.
    • Any text situated in an area of the page that has been defined as hidden or invisible using CSS.
    • Extremely small fonts that are not legible to internet user.
    • Any text that is being hidden behind an image.

    Spamming the keywords

    Using the same keyword over and over without any real content involved.

    Selling Links for PR

    Lately, websites that have integrated a practice where they sell links to other websites (meaning, website x pays website y to include a link to it) have been losing ground fast. This is done in order to increase the page rank and is also considered deceptive.

    For further information on Spam and Illegitimate SEO techniques, click here.

  • External Resources