put color, quantity, size, menu, message etc. buttons in the editor/add/online store
put color, quantity, size, menu, message etc. buttons in the editor/add/online store elements section for individual use instead of solely in the product gallery, which I and many others opted not to use because of how limited it's options and gallery layouts are. I'd love to go and add a "quantity" button to my page, or a "color" button... we should have the option to configure it by selecting the product just as we would if we are using the add to cart button/select product..
can you imagine?!
I don't see how the providing a new eCommerce image zoom benefits pages that are already opened to the maximum screen availability - but do see the benefit if the options were openly available to pages like I mentioned..