Wix Help Center

    Why is my Wix site's bounce rate so high?


    The bounce rate represents the percentage of people who enter your site and leave after viewing only one page.

    Every website has a certain bounce rate which reflects the effectiveness of your homepage in leading visitors further into your site as well as the sources of your traffic and their relevancy etc.

    A high bounce rate does not mean that people are not accessing your site.

    If you find that you have a high bounce rate, we suggest that you examine factors such as the keywords being used to access your site, the navigation's usability and legibility etc. A great way to lower your site's bounce rate is to add an eye-catching Landing Page that will make visitors want to enter your site. 

    You can learn more about your site's bounce rate in our Wix blog post: Using Google Analytics for Your Wix Website.

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