What is the importance of Titles for search engines?
Your Page Meta Data is given priority over your Site Meta Data. This allows you to use a unique title and description for each page, relevant to that page's content.
If you have filled in your Homepage Meta Data, it will be displayed in Google search results. If it is deemed weak or incomplete, Google will choose the next most relevant content on the page to display, so make sure to fill these out in full!
Your Site Meta Data will be used when your Page Meta Data is blank.
The SEO Monitoring Tool generates a 'Home Page Report', meaning that your Homepage Meta Data is analyzed.
Be sure to update your Homepage Meta Data (as well as the meta data of other pages). To add/modify meta data for your site or pages please click here.