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wix Wix Team

The bounce rate represents the percentage of people who enter your site and leave after viewing only one page.

Every website has a certain bounce rate which reflects the effectiveness of your homepage in leading visitors further into your site as well as the sources of your traffic and their relevancy etc.


Note: A high bounce rate does not mean that people are not accessing your site.

If you find that you have a high bounce rate, we suggest that you examine factors such as the keywords being used to access your site, the navigation's usability and legibility etc.

You can learn more about your site's bounce rate in our Wix blog post: Using Google Analytics for Your Wix Website.

Replies(19 replies total)

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  • talkto39

    Replied by talkto39 October 10, 2013

    I just got my site going. I am getting lots of impressions on my Google adwords but no clicks. Will things get better with the paid site?

    • Yoav Wix Team

      Replied by Yoav October 10, 2013



      Unfortunately we can't guarantee your site viewers will click the ads in your site - it depends entirely on the audience of your site, what you advertise, etc.


      I suggest you check out the information provided here, it might be able to assist you when creating your ads and displaying others' ads in your site.


      Let us know if you need anything else - we'll be happy to further assist!

  • naqvi4net

    Replied by naqvi4net May 14, 2013

    The bounce rate is about you returning visitor into google analytic, google require mini.. 20% to crawl a website.. 

    • Shauna

      Replied by Shauna May 14, 2013

      "Bounce rate represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site." -Wikipedia


      Please let us know if you have any questions or concerns.

    • naqvi4net

      Replied by naqvi4net May 15, 2013

      A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. Check it

    • Nir - Wix Team Wix Team

      Replied by Nir - Wix Team May 15, 2013

      Hey @naqvi4net,

      Thank you for contacting Wix support.


      I'm terribly sorry, but are you asking a question? If you are, I would love it if you could rephrase it as I seem to have missed it.



      Thank you and we await your reply,


      Wix Team


  • marke9925

    Replied by marke9925 May 10, 2013

    Agree with @womaninatl  - why does it take so long for our website to load in the first place my bounce rate has increased by 20% since moving to wix.com and customers are complaining it's driving them away????? Why is this WIX and what are you doing about it?!

    • Michal

      Replied by Michal May 10, 2013

      Hi marke9925, 

      I tested your site in webpagetest.org and found that it loads in 6 to 8 seconds, which is not a bad time. You can see the test results here to find out which elements are taking longer to load than others.


      Optimizing your images for Wix can help decrease loading time. 

      To ensure that you maintain the quality of your photos and decrease loading time to a minimum when uploading to Wix, please follow the guidelines here



      Michal - Wix Team
  • alexthompsonincion

    Replied by alexthompsonincion April 22, 2013

    Great information..Thank you so much for sharing.

  • qblhssn55

    Replied by qblhssn55 March 20, 2013

    The bounce rate is very bad for seo. I have a website. You write about bounce rate. So it is very helpful for me.The bounce rate is very bad for seo. I have a website. You write about bounce rate. So it is very helpful for me.

    • Ron Wix Team

      Replied by Ron March 20, 2013

      I'm not sure I understand your question, can you please elaborate.

      Ron, Wix Team
  • Tom Wix Team

    Replied by Tom December 8, 2012

    Hi womaninatl,


    Please read my response here.




    Wix Team

  • womaninatl

    Replied by womaninatl December 8, 2012

    The bounce rate is so high because it takes FOREVER for most wix created sites to load, something wix refuses to admit is an issue with their sites.

  • Leah Wix Team

    Replied by Leah November 21, 2012

    Hey coxhelan,


    Thanks for the good advice! Many users will find it helpful.


    Sincerely, Leah Wix Support
  • coxhelan

    Replied by coxhelan November 21, 2012

    I have a bounce rate of about 45% and that is even with super targeted paid advertising. So, don't worry about it too much, although try optimizing your landing page to improve your bounce rate. 

  • Tom Wix Team

    Replied by Tom November 7, 2012

    Thanks for your comment @ toucanwebdesign

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