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wix Wix Team

Conversion pixels allow you to track and analyze the behavior of incoming traffic from your ads. The following workaround will allow you to track how effective your ads are in relation to sales on your Wix site:


1) Set up your Google\Facebook advertiser account for conversion tracking. You can find more information about the Google Adwords conversion pixel here, and about the Facebook conversion pixel here.


2) Open the Editor, and add a ‘Thank You’ page to your Online Store by following the instructions here.


3) Add the code that you generated in your advertiser account to your ‘Thank You’ page, using the HTML App. You can find more information about the HTML App here.


4) Save and Publish your site.


As part of our efforts to improve the compatibility of Wix sites with external tracking tools, we are working on adding the ability to track additional conversions on Wix sites. 


We want to hear from you! Please let us know the following:

1) The type of conversions you would like to track (e.g. sales, contact form submission, etc.)

2)  The value you would assign to each conversion (if any)

3) The service you would like to use to create the conversion pixel (e.g. Google Adwords, Facebook Ads, etc.)


If you have any other questions or requests regarding conversion pixels, feel free to post them on this thread.

Replies(176 replies total)

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  • BirthdaysAndBottles

    Replied by BirthdaysAndBottles 4 days ago

    tracking conversions (without an online store)

    Hi there,

    I would like to know whether you can track conversions through google adwords based on when a lead submits a form, not whether they purchase something from an online store.



    • Itamar Wix Team

      Replied by Itamar 4 days ago



      Thank you for contacting us.


      Please note I merged your post to the relevant topic. Please see the best reply above, and if you have further questions, please let us know.

      Itamar, Wix team
    • BirthdaysAndBottles

      Replied by BirthdaysAndBottles 2 days ago

      Hi Itamar,

      Actually that is not the solution I am looking for. I said in my question 'without an online store' . 

    • Or Wix Team

      Replied by Or 2 days ago

      Hey BirthdaysAndBottles,

      We will update you as soon as possible. 

      Thank you for your patience.

      All the best, Or - Wix support team.
    • Adam F Wix Team

      Replied by Adam F Yesterday



      I am afraid it is not yet possible to track contact form submissions as conversions. 

      We are working on this feature and we will update this thread with any new developments. 



  • jessecaong

    Replied by jessecaong 5 days ago

    Hi there, if I do not have a shopping cart, does this means I cannot add google adword conversion tracking into my website?

    • Adam F Wix Team

      Replied by Adam F 5 days ago



      You can manually add the conversion pixel to whatever page you like. However, keep in mind that a conversion pixel is meant to be placed on pages that can be reached only after completing the action you are tracking. 


      If you put the conversion pixel on your home page, it will record conversions but will not provide you with any valuable information. A conversion will only have value if it can help you understand what is the return on your investment (ROI).

      Information about the amount of users buying a product from you after clicking on your ad is valuable while information about the amount of users reaching your home page after clicking on your ad is not, in terms of ROI. 


      Having said that, if there is a specific action you would like to track and can't, please answer the questions in the best reply so that we can better understand what types of conversions you are interested in.



    • jessecaong

      Replied by jessecaong 4 days ago

      Hi there, my site is www.totalsecurity.com.sg and we want to track if anyone input their information at the contact form. How can I track when I do not have shopping cart to add a "Thank You" page? Thanks.

    • Or Y Wix Team

      Replied by Or Y 4 days ago



      It is possible only using Google Analytics' tracking code, which is impossible via Wix. You can only manage the analytics of your site (or homepage) via the Google Analytics tracking ID.


      To vote for this feature, click here.

      Please let us know in case you need further help.

      All the best, Or
    • jessecaong

      Replied by jessecaong 3 days ago

      Hi, I do not think anyone of your team understood my question. My question is simple, the reply should be just a "YES" or "NO", stop telling me about google analytics because I am not asking about that.

      I repeat my question, can I track conversions via Google adwords without an online store when a lead submits a form?

      Does this means that if I do not have a shopping cart, I won't be able to add any Thank you page to track my conversions for each lead acquired?

      Kindly reply to my questions and stop telling me about google analytics and all, this is frustrating.

    • Alina Wix Team

      Replied by Alina 3 days ago


      I apologize for the confusion. 

      We will update you as soon as possible. 


      Alina, Wix Support Team
    • Adam F Wix Team

      Replied by Adam F Yesterday



      The contact form, unlike the shopping cart, does not yet have a 'Thank You' page. Therefore, it is not yet possible to track contact form submissions as conversions. 


      We are aware of the need to track contact form submissions and we are already working on a solution. We will update the best reply of this thread as soon as we have any new information regarding this feature. 


      Again, I apologize about the inconvenience and thank you for your feedback. 

  • margodaniels

    Replied by margodaniels July 15, 2014

    I need to be able to put a conversion pixel on my contact form response.  How do I do this? 

  • ketchdanny56

    Replied by ketchdanny56 July 14, 2014

    please add ability to embed tracking pixels (from adroll, fb, etc etc) into our sites!!  this is CRUCIAL for any business SERIOUS about effective online marketing/ad buying...  to not offer this is a definite DEAL BREAKER!

    ADDING MY VOTE x10000!

  • nonotts

    Replied by nonotts July 11, 2014

    adding google conversion tracker

    I am trying to add Google AdWords' conversion tracker to my appointment booking page, and I'm not sure I'm doing it right. It gives me an HTML code to add to the page, however, I don't know if the simple little HTML box added to the page will do the trick. It says to add the code between the <body><body> section of my page's html... So I'm wondering, will the little html app box work, or do I need to contact Wix's web people to have them add it?

    Thanks so much!

    - HTML newbie

    • Etti Wix Team

      Replied by Etti July 11, 2014

      Thank you for contacting Wix support.


      Please note that I have merged your question with the relevant thread. our development teams are aware of this feature request, and it is already on our development roadmap.


      We are here should you require any further assistance.

  • lichi68

    Replied by lichi68 July 10, 2014

    can i put google adwords conversion tracking after a client leave a messege in the contact form

    • Alina Wix Team

      Replied by Alina July 11, 2014


      Please refer to the best reply at the top of this thread and let us know should you require any further assistance. 


      Alina, Wix Support Team
  • Ron Wix Team

    Replied by Ron July 10, 2014

    Hi  lichi68,


    Thank you for contacting Wix.


    We apologize for the inconvenience. I'm not sure I understand your question, please elaborate on it and be as specific as possible in order for us to provide you with an accurate solution.

    Ron, Wix Team
  • lichi68

    Replied by lichi68 July 9, 2014

    google conversion

    do you have the option for conversion code?


  • EtienneM

    Replied by EtienneM July 3, 2014

    Please add it... 

    • Elia Wix Team

      Replied by Elia July 4, 2014

      Thanks for your feedback.

      Please note that our development teams are aware of this feature request, and it is already on our development roadmap.

      We appreciate your input!

      Elia - Wix Support
  • tobinemma

    Replied by tobinemma July 2, 2014

    This is absolutely crazy! So from what I can gather from above, we are unable to do basic re-marketing (i.e. add a tracking pixel) to our Wix website? This is a basic form of advertising. Please can someone reply and confirm that this is correct?

    Setting up a "thank you" page is not an adequate response to my question as this does not allow me to re-market to people who have previously visited my site.


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