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Wix.com Launches First Verticalized Solution, WixHotels

Enabling Hotel and B&B Owners to Drive Growth and Manage Reservations With a Commission-Free Booking Engine

 

TEL AVIV, Israel, Aug. 6, 2014  – Wix.com Ltd. (Nasdaq:WIX), a leading global web development platform, announced today the launch of its first vertically tailored solution, WixHotels, a complete booking engine that is fully integrated into a Wix website. Wix’s core products answer the needs of all business verticals, and with its new verticalized solutions, the company is extending its offering to more deeply address the niche needs of specific industries.

While many travelers today research hotel rooms via online booking websites, most of them visit the hotel’s website before actually booking. Furthermore, travelers are booking their reservations directly on hotels’ websites at an increasing rate, making an appealing website with an integrated online booking engine essential for a hotel owner’s business. Before WixHotels, hotel owners were limited in their options to take and manage reservations to either integrating expensive and complex booking systems or offering rooms via third party booking websites at a sizable commission per transaction.

WixHotels offers a complete booking engine that is fully integrated into a Wix website for hotels, B&Bs and vacation rentals. This code-free product makes it simple to build and maintain the room inventory complete with pricing, booking, reservation and payment management capabilities. Available through the Wix App Market, WixHotels is not limited to reservations made through the website. Through their Wix dashboards, hotel owners can easily add reservations made elsewhere and manage their entire room inventory in one place. WixHotels is fully optimized for mobile devices, enabling potential travelers to book a room on the go.

“Wix offers a robust and comprehensive platform for all business owners. Our new verticalized strategy lets us build on this solid foundation by adding more layers and enhancements that cater to the specific needs of each industry,” said Avishai Abrahami, Wix Co-Founder and CEO. “WixHotels is the first release designed for a specific vertical. It frees hotel owners from relying on third party vendors who charge commission, turns a hotel website into an engine for driving growth and creates a hub for managing all aspects of a hospitality business.”

WixHotels beta version is free, and like other Wix products, it will become a freemium feature upon its full release.

About Wix.com Ltd.:

Wix.com is a leading cloud-based web development platform with over 50 million registered users worldwide. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic online presence. Wix’s headquarters are in Tel Aviv with offices in San Francisco, New York, Vilnius and Dnepropetrovsk.

Forward-Looking Statement

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance and may be identified by words like “anticipate,” “assume,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this press release are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading “Risk Factors” in our annual report on Form 20-F for the year ended December 31, 2013 filed with the Securities and Exchange Commission on March 20, 2014. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.