Lauren Orsini for ReadWrite on how Wix enables small business owners to put their time into their business rather than learning how to code.
“…Visit the main page of Wix and you’ll find photos of models portraying people in specialized careers—a seamstress, a gardener, a chef. They’re presumably managing their busy lifestyles by skipping out on the time-consuming task of learning to code.
…Thanks to the increasing flexibility of HTML5, Wix truly is a shortcut for people who want to get a business online but don’t have time to learn to code. And while it’s hard for coders to admit it, that’s what the Internet needs. In a world where coders are king, Wix gives democracy a try….”