This has been a pretty busy week for Wix.com, which supports an HTML 5 Web development platform with more than 38 million registered users worldwide — many of them small businesses trying to make their mark in cyberspace.
Not only has the company behind Wix released an editor that automatically converts site designs into a version optimized for smartphones or tables, it has taken the first steps toward an initial public offering by filing a registration statement with the U.S. Securities and Exchange Commission.
The new mobile editor enables small companies to covert all of a site’s design, integrated applications and e-commerce features. Then, the design can be customized without affecting or altering the desktop version. Certain features or information can be hidden or streamlined, with an eye to making the mobile experience better for visitors.