Wix is a DIY website builder used by individuals and small businesses to create and host their online presences. The company IPOd this November, raising $127M and like many Israeli start-ups, had generous buy-out offers all along the way to IPO.
Wix rebuffed all those offers to build something bigger, retain control, and grow its Israeli HQ. “It’s not just about creating the first step or second steps of a company. We can also be good at building the company going forward. And maybe it’s time for us to think about ourselves as a country going from a startup nation to a high-tech nation, where startup is the first step, but companies are still built in Israel, maintained in Israel and grow from Israel.” – Avishai Abrahami, WIX CEO/Co-founder