In The News

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January 27, 2015

Nevermind the Wix Commercial, These Super Bowl Entrepreneurs Are for Real

Wix has unveiled its first-ever Super Bowl commercial, the storyline for which focuses on five former NFL players – but life imitates art for 3 real life NFL pros turned entrepreneurs.

January 27, 2015

Why are website companies spending millions on Super Bowl ads?

Erin Griffith speaks with Wix’s US Director of Communication about why now’s the ideal time for Wix’s Super Bowl premier.

January 27, 2015 ‘It’s That Easy’

Former NFL stars use to help launch their businesses in the company’s first Super Bowl ad

January 27, 2015

Wix Helps Retired NFL Stars With Their New Careers in Super Bowl Ad

Jeff Beer writes for Fast Company about the 70-second version of Wix’ Super Bowl spot

January 27, 2015

See Lloyd From ‘Entourage’ as Favre’s Agent in Super Bowl Ad

AdAge covers’s pre-released an extended version of its first Super Bowl ad

January 27, 2015

Retired NFL Stars Follow Their Dreams in’s Extended Super Bowl Ad

Adweek covers the extended version of Wix’s Super Bowl commercial.

January 27, 2015 gives a look at extended version of #ItsThatEasy Super Bowl ad

Rick Limpert quotes CMO Omer Shai on how Wix plans to cut throw the game day clutter in their engaging & entertaining Super Bowl ad

January 27, 2015

Wix makes Super Bowl ad with Brett Favre, Terrell Owens and Lloyd from ‘Entourage’

Molly Brown writes for Geek Wire on how Wix, the free website builder, is presenting its Super Bowl commercial online right now. Featuring a slew of former NFL greats, including Brett Favre and Terrell Owens

Website Magazine
January 27, 2015

A Look at Wix’s Multi-Layered Social Super Bowl Campaign

Wix is ready for the Super Bowl, and to prove it the Web development platform has unveiled the extended, made-for-Web version of its 30-second Super Bowl commercial.

January 27, 2015

Emmitt Smith’s new honky tonk isn’t actually real

Tiney Ricciardi writes for the Dallas Morning News about the new “business” Emmitt Smith launched in’s Big Game ad.

January 22, 2015

Why fresh faces risk fortunes on Super Bowl ads

CBS News’ Aimee Picchi interviews Wix’s Director of Communications about the high stakes of being a first-time Super Bowl advertiser

January 22, 2015

Terrell Owens Gets Humble (Pies)

Mikaela Gilbert-Lurie covers Wix’s Super Bowl commercial for the Philadelphia Magazine

January 20, 2015

Super Bowl XLIX commercials: Watch all the adverts in two minutes ahead of the big game

Alistair McGeorge includes the ad in a roundup of this year’s Super Bowl commercials for The Daily Mirror

January 19, 2015

NFL stars score laughs with mock websites

Minneapolis’ Star Tribune about Wix’s Super Bowl ad campaign which features humorous businesses supposedly launched by retired NFL players

January 16, 2015

Steelers’ Legend Franco Harris Takes The Cake In New Super Bowl Ad

CBS Pittsburgh covers Franco Harris’ “Immaculate Receptions” business which is actually a part of’s Super Bowl ad.

January 16, 2015

Steeler Franco Harris takes on new Super Bowl role as ad man

Teresa F. Lindeman writes for the Pittsburgh Post-Gazette about the part Franco Harris plays in Wix’s Super Bowl campaign