Stanley Johnson ~ Writer & Creative Director
I am a multi award winning creative person. A pioneer of non-traditional advertising thinking, I have worked primarily in direct and digital agencies.
During my career I have held Creative Director positions at multinational agencies in both London and Melbourne, as well as helping to found an agency start up.
My BrandDNA blog has featured three times in a global list of Top 50 Marketing Blogs and was also named in Brand Republic's esteemed BR-200 list of influential blogs.
I also write a monthly column for Marketing magazine and have spoken at conferences, the Festival of Design and at Melbourne University.
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Wunderman Melbourne
Agency reel featuring a selection of work and results from my time at Wunderman. I am credited as writer and/or creative director on all work featured in this video.
Origin Energy - Recycled Mail Pack
40,000 dead mail envelopes were gutted by hand and re-used for this campaign to highlight how easy it was to do your bit for the environment.
3 ADMA Bronze MADC Bronze CANNES Finalist ECHO Certificate
Ford CRM Program - Rendezvous
Three stage mailing to convince people that their perfect partner was only a test drive away. A tenative introduction happened over a scratch 'n reveal postcard. Other potential partners were introduced via a mail pack. And people were then encouraged to take their relationship to the next level with a test drive wedding invite.
ADMA Bronze ECHO Leader Award
HSBC - Financial advisors print ads
Over the last few years worry and stress are the only constants for anyone who has invested their hard earned money. These ads are to promote a product that takes away the worry for financial advisors and their clients.
Vegemite - Digital success story
I'll be honest, this video is overly long. But watch it and you'll see how we built an online presence for this much loved Australian brand.
APMA Gold & 2 Silver MAA Globes Order of Merit
Melbourne Orthodontic Group
Fun branding elements and bags of personality are the last things you expect to find when you visit an orthodontist.
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Ford LCV range - Tool of Trade
At the height of the financial crisis, Ford wanted to convince hard working tradies to buy a new tool of trade. Mail pack included a poster and pinboard, whilst the website scrolled left and right for approximately four metres to showcase the entire light commercial range.
* Best sales month ever for Ford Ranger 4x4 *Best sales month ever for Ford Transit
* Transit sales target exceeded by 97% *Total LCV sales up almost 9%
ADMA Bronze ECHO Finalist
W.url - Big thinking made small
Getting your agency name into Twitter is easy. Getting it into other people's tweets is much harder, but we did exactly that with W.url - An agency created link shortener that puts the Wunderman name into every link it shortens.
In just one year 3,470 links were shortened, resulting in approx 76,500 click throughs. Based on data analysis an estimated 5,000 people per day see a W.url link. That equates to around a million views of the Wunderman name in Twitter and social streams.
Nissan Part & Accessories - Coolant / Oils print ads
Trade advertising doesn't have to be dull or cliched. The ad on the left shows how Nissan Coolant keeps your engine as cool as an Esky, whilst the ad on the right shows how Nissan Oils will keep your engine young.
Yellowglen - Website & Social Media
It's always nice after a pitch win to actually get to create the work you'ved pitched. For Yellowglen we created a website as bubbly as the brand, whilst promotions and activities came into their own through social streams, especially on Facebook.
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Passion and commitment
I am creative director of Wunderman in Melbourne, where I have worked since April 2007. Under my creative leadership the agency was shortlisted for B&T Victorian Agency of The Year 2008 and 2009, B&T DM Agency of The Year in 2010, as well as being Highly Commended in the AdNews 2010 Agency of The Year awards.
In 2010 I became a member of the ADMA Agency Council executive committee, where I was instrumental in implementing and launching the ADMA Mentor Scheme.
My commitment to young talent is well known. I helped set up and run the ADMA Creative School in Melbourne, as well as playing a key role in the establishment of Junior – Australia’s premier resource for aspiring creative talent.
Career overview
4/07 - Present Wunderman Melb Writer & Creative Director
9/04 - 4/07 Otaku Consultancy Principal
6/03 - 9/04 FAITH Founding Creative Director
2/02 - 6/03 Words at Work Head of Digital & Direct
10/0 - 1/02 FCBi European Creative Director
2/00 - 10/00 Circle UK Creative Director
2/99 - 2/00 Proximity London Creative Group Head
3/95 - 12/98 JWT Melb Writer & Creative Director
Variety of freelance roles at Melb agencies
Awards
ADMA
Winged Messenger
4 Silver
7 Bronze
3 Finalists
ECHO
2 Leader Awards
Certificate of Excellence
Finalist
CANNES
2 Finalists
APMA
1 Gold
2 Silver
MADC
1 Bronze
1 Finalist
Caples
New York Festivals
1 Silver
4 Finalists
London International Festival
Australian Catalogue Awards
Winner - Special Event
Plus a number of minor awards & finalists
Get in touch
