Steven Rivas | Insight. Strategy. Results.
HOME
ABOUT
SERVICES
RESEARCH
CONTACT
HOME
Understanding Your Social Identity
Use of Internet for Politics, Growing
The use of social networking for campaigns is much different than personal use. A common mistake many campaigns make is allowing staff member or volunteer to manage social media. Don’t make that mistake. Contact us today and learn more about the importance of properly managing your social identity.
The Pew Research Center's Internet & American Life Project reports that 54% of American adults used the internet for political purposes in the 2010 midterm elections, far surpassing the 2006 midterm contest.
New Webinar
Increase Followers
Mobile Applications
Sign-up today for a webinar on The Impact Of New Media: Campaigns In Texas.Contact us today!
The use of mobile applications for campaigns is growing. Contact us today to learn more about integrating mobile apps into your messaging strategy.
Grow your list of legitimate followers on Twitter and Facebook by contacting our professionals today for a courtesy consultation.
ABOUT
Our Work
Building Lasting Partnerships
Your campaign isn’t just another invoice. We’re committed to building lasting partnerships with all of our clients beyond a successful campaign. Our team of professionals will provide a level of service that will allow you to transition between key milestones.
Experience Matters
Our team of professionals has in-depth, verifiable and value experience working on local, statewide, and presidential campaigns. We provide your campaign with the same level of service that one would expect for any high-profile race. You can count on us to provide sound guidance while providing professional services around the clock.
Messaging is a key component of your campaign’s communications plan. We have both the technical and strategic experience to ensure that your policy and messaging points are targeted correctly and deployed via your website, email blasts, social networking and other web-based applications.
SERVICES
General Consulting
We provide key campaign planning and design a organizational workflow that will allow you to understand your budget needs, supporter targets, field operations, polling and more. Start off right by contacting us today.
Crisis Communications
What may seem like a crisis to you is viewed as an opportunity to our team of professionals. If your campaign sustains a “crisis” contact us immediately so that our team can begin mitigation efforts and build a communications plan that is structured, calming and timely.
Website Design & Management
A professionally designed website shows visitors to your site, potential donors and supporters that your campaign is organized and serious. Our team can design and deploy high-impact websites that integrate with email sign-ups, social networking and online fundraising.
Social Networking
Research shows that the use of social networking sites such as Facebook, LinkedIn, and Twitter is growing is rapidly increasing. We understand how to effectively use social media to its fullest potential in combination with your online communications strategy.
Media/Press Relations
Let us craft your media advisories, press releases and statements in a manner that will get you “more bang for your buck.” We understand what the media expects to see in official communications coming from your campaign.
Materials and Outreach
Our team of graphic designers is able to design push cards, signs and stickers. We maintain a list of affordable union printers to help keep your costs down. We also provide robocalls, polling, mailers and data needed for micro-targeting or field operations.
RESEARCH
3% of online adults use the status update service Twitter, which represents a significant increase from the 8% of online adults who identified themselves as Twitter users in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.African Americans and Latinos continue to have high rates of adoption of the service. Fully 25% of online African Americans use Twitter at least occasionally, with 11% doing so on a typical day.Twitter use by internet users ages 25-34 has doubled since late 2010 (from 9% to 19%) and usage by those ages 35-44 has also grown significantly (from 8% to 14%).Click Here to Download Report
Latinos Online 2010
The Pew Hispanic Center has found that technology use among foreign-born Latinos continues to lag significantly behind that of their U.S.-born counterparts. Their report, The Latino Digital Divide: The Native Born versus The Foreign Born, shows that the nativity differences are especially pronounced when it comes to internet use. While 85% of native-born Latinos ages 16 and older go online, only about half (51%) of foreign-born Latinos do so. When it comes to cell phones, 80% of native-born Latinos use one, compared with 72% of the foreign born.
2010 Twitter Study
Some 21% of online adults used social networking sites such as Facebook or MySpace in the months leading up to the November, 2010 elections to connect to the campaign or the election itself, and 2% of online adults did so using Twitter. That works out to a total of 22% of adult internet users who engaged with the political campaign on Twitter or social networking sites in at least one of the following ways:11% of online adults discovered on a social networking site who their friends voted for in the November elections9% of online adults received candidate or campaign information on social networking sites or Twitter8% of online adults posted political content on Twitter or a social networking site7% of online adults friended a candidate or political group on a social networking site, or followed them on Twitter7% of online adults started or joined a political group on a social networking site1% of online adults used Twitter to follow the election results as they were happeningClick Here to Download Report
Latinos in the Digital Age
In another recent report, How Young Latinos Communicate with Friends in the Digital Age, the Pew Hispanic Project found that, when it comes to socializing and communicating with friends, young Latinos (ages 16 to 25) make extensive use of mobile technology. Half say they text message (50%) their friends daily, and 45% say they talk daily with friends on a cell phone. Other communication platforms are less widely used for socializing. For example, fewer than one-in-five young Latinos (18%) say they talk daily with their friends on a landline or home phone, and just 10% say they email their friends daily.
2009 Twitter Study
After analyzing information disclosed on 11.5 million Twitters accounts, Sysomos discovered that:72.5% of all users joining during the first five months of 200985.3% of all Twitter users post less than one update/day21% of users have never posted a Tweet93.6% of users have less than 100 followers, while 92.4% follow less than 100 people5% of Twitter users account for 75% of all activity (see the report on analysis of top-5% users)There are more women on Twitter (53%) than men (47%)Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.Click Here to Download Report
Social Media and Politics
Based on interviews with 2,303 adults aged 18 and older, the Pew Research Center’s Internet & American Life Project found that 80% of Internet users are active in voluntary organization or real world groups compared to 56% of non-Internet users. Of these same Internet users, 53% felt that social media helped them get a candidate elected to office while 46% believe that the Internet plays a major role in getting the word out about a cause.Social network and Twitter users are also more active in some parts of group activity: They post about group activities on their Facebook pages and Tweets; they are more likely than others to invite newbies into a group; more likely than others to be targeted for invitation to groups; more likely to use the internet to discover groups; more likely to say the internet enables them to participate in more groups and more likely to say they spend more time on group activities because of the internet. Social media users are significantly more likely than other group participants who go online for group activities, to say that the internet has a “major impact” on their ability to engage with their groups.
2011 Twitter Study
CONTACT
Connect With Us
Contact Us
Mailing Address:PO Box 40973Austin, Texas 78704North American Headquarters:111 Congress, Ste 400Austin, Texas 78701By Appointment Only
© Steven Rivas 2000-2011. All Rights Reserved.
