We Made Consumers "Walk" 
Customers Stormed Out...Which Is Exactly What Our Client Wanted
The client was being outspent by the competition, which also had broader distribution.
Could we find the one thing that consumers wanted that would make them "walk" from one retailer to find our client's product at another?
We found it. Consumers not only liked our concept better; they left the competition in droves to find our client's products.
We also found an added surprise that made the client even greater profit.
64 Will They Walk CS.pdf
We Didn't Buffalo Ted Turner 
We Don't Know Ted Turner. So How Did We Save Him $20 million?
Somebody had the bright idea to sell buffalo meat through the mail, like that steak place in Nebraska. They wanted Mr Turner to fund it to the tune of $20 million.
We learned that a (buffalo) steak-sized investment would have resulted in a slider-sized return. See how our recommendation sizzled.
812 New Product Buffalo CS.pdf
David Kicked Goliath's...You Know 
Our Client Was Smaller And So Was Their Budget. But They Beat the Bigger Guys.
They had a new product. Better technology. Faster. More reliable. Even cheaper.
So why wasn't the thing selling?
The competitors were the big names with deep pockets and our client was a little guy.
Our marketing strategy resulted in the client changing the face of the entire category, selling out their warehouse in 90 days, and buying our their biggest rival. Sweet victory.
848 New Product Positioning New Ladder CaseStudy.pdf