Social Media & Brand Image
How are Social Networks on the Web affecting YOUR Brand Image?
Below are just a few of the Social Media networks you need to know...
Social Media: In Plain English
Ford's Approach to Social Media
Social Media is EVERYWHERE! Advertisers and businesses World Wide are participating and engaging their consumers on twitter, facebook, and many more. Get involved now because we do not believe this is a fad; it's not going to go away. Sure, time and new concepts will change, but the people do not want to be yelled at, they want to be heard. Welcome to the world of SOCIAL MEDIA!
About Twitter _ Twitter.com
Twitter for Businesses
Twitter is a simple tool that helps connect businesses more meaningfully with the right audience at the right time.
Businesses and organizations of all shapes and sizes are now able to stay connected to their customers. It can be used to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your business. Customers can use Twitter to tell a company (or anyone else) that they’ve had a great—or disappointing—experience with your business, offer product ideas, and learn about great offers they’ve selected to be notified of.
For real world tips and case studies from businesses that have effectively used Twitter to build their brand and connect more personally with their customers, check out Twitter 101 for Businesses, our guide to doing business on Twitter.
(Borrowed from Twitter.com/about for Educational purposes)
Click for
Twitter Business101
Twitter "how-to" video
Creaters of the Facebook Fan Page
of Coca-Cola
As you can see, many BIG brands are connecting with facebook fan pages to reach out to their consumers. But it is not only big brands, anyone can do this.
A Facebook Fan Page allows you to:
Hey! Check out this
guide to help with
FB business solutions
Click Photo
FourSquare
This is not your old-school childhood foursqare game. This is a location based application that you can use on your smartphones (aka: iphone, android, blackberry, etc).
This is definately going to be a wave of the future with social media. If you want to sound sofisticated about this use the term "Lo-So" - aka LOcation based SOcial Media.
With the foursquare application you can "check-in" to locations around most cities. It is a way for friends to keep up with each other...for now. You can become the Mayor at any location if you check-in more often than any other users and you can win badges depending on how you use the app.
So what can foursquare do for your business? Great question. The opportunities could make a great impact for your company. Think of it as if you were on the other end of those check-in's, you could see where your consumers were and invite them to come visit your business. For example - a restaurant could present its potential customer with a coupon for a free dessert with purchases of an entree. Or an electronics store could present their potential customer with 10% off purchase's made at that location in the next 20 minutes.
Just sit back now and imagine how well this could work out for your business. Pretty amazing, huh? GET INVOLVED NOW!
Youtube and YourBrand
A few examples of how you can use youtube to create buzz, keep consumers engaged, and provide information about your products or services are all on this page. Click on the pictures to see what some companies have done to showcase their brand.
It's the "link-age" and here are some
tools to help you manage where your
brand stands.
Analytics: the science of analysis
It is important for you to know what is going on your social media pages and
websites. Google Analytics & Tweetlytics are good tools for measuring traffic.
Tweetlytics
Google Analytics
Know what people are saying about you!
Monitter
Addict-o-mattic
SocialMention
There are TONS of other tools out there for Social Media and you Brand Image.
To find them it is as easy as a Google search. Check it out!
Contact Us
Created by:
Rachel Miller
-_Rachelmiller336
-Rachel.miller336_gmail.com
-RachelVision.com
Ashely Henson
-Ashley.n.henson_gmail.com
Heather Morrow
-heather.morrow299_wku.edu
©Students of WKU - All human and animal rights carefully reserved and preserved. E-mail: rachel.miller336_gmail.com
