-Homeowners -Legislature -Builders and Contractors
Target Market
-Contacting and Educating Homeowners on how to make homes more energy efficient -Contact legislature to increase incentives (Indiana is behind the power curve here) -Create better incentives for builders to build energy efficient homes -Create better incentives for homeowners to upgrade to energy efficient homes
- Call for Homowners to contact state legislature to create incentives for builders and homeowners themselves - Encourage Homeowners to take advantage of current incentives
-Pamphlets sent to homes to educate consumers with option of free energy efficiency audit -Have REMC representative at Home Owner's Association meetings discuss energy efficiency and how to achieve this at home - Seminars at local community centers discussing energy efficiency
Reaching Customers
General Strategy
Implementing the Program