Case Histories
Our long-time clients include 7-Eleven, Blockbuster and Blue Chip Casino, Hotel & Spa. More recently, we've added Chicago Toy & Game Fair and National Teacher Education Center to our roster. Over the past few years, we've completed Chicago or Midwest projects and programs for all of the fine brands you see here, in many cases working with national ad and PR agencies that seek us out for our local vision and knowledge. Check out our case histories for just a few examples of what we've done. Or send us a note and we'll be happy to share many more.
7-Eleven turned 11 stores nationwide into Kwik-E-Marts for the month of July, 2007 to help promote The Simpsons Movie release. Colorful character cut-outs and products taken straight from the TV series, such as Buzz Cola and Krusty O's, attracted thousands of Simpsons fans to the stores, including the Kwik-E-Mart on Chicago's south side. The story, spurred by the efforts of local PR consultants in each market, caught the attention of the media, resulting in national TV media values of nearly $4 million in the first week. In Chicago, we pitched the Simpsons story to print, TV and radio, delivering hundreds of bright pink Simpsons Sprinkalicious donuts and other Simpsons collectibles around town and garnering a total of 45 TV segments on all major Chicago stations as well as 64 print articles and numerous DJ mentions on radio. The promotion was lauded as genius and award-winning by a number of publications, won a Public Relations Society of America Silver Anvil award and was ranked #2 in the top 2007 promotions list by the Wall Street Journal. Total impressions in Chicago alone: nearly 5 million for TV; 9 million for print.
Blue Chip Casino, Hotel & Spa opened its new 302-room, 22-story hotel tower, 10,000 square foot spa, restaurants and 20,000 square foot convention center on January 22, 2009. We worked with local print, TV, radio as well as business, meetings/conventions and spa publications to get the word out, and invited key media to stay at the hotel the evening before the grand opening ceremonies. Media attention was overwhelming and positive: hundreds of articles, TV and radio segments and online stories, resulting in a conservative 13 million impressions to date.
Blockbuster introduced the DVD of Dark Knight in December, 2008 with a series of midnight events around the country. We worked with two local radio stations to promote the movie and held an event in suburban Chicago that was attended by hundreds of Dark Knight fans. Web and events calendar promotions, TV announcements, posters and flyers contributed to the DVD's sales success.
Method, the green home and personal care products company, came to Chicago in 2008 to help spread the word about its environmentally-friendly lines. The concept, successful in New York and Boston, was a pop-up shop, set up for one month in a high-visibility location in Chicago's Lincoln Park neighborhood. PR Chicago helped to spread the word, arranging for a TV interview, and arranging for scores of website, blog and events calendar mentions.
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