The main threat that this marketing effort faces is potentially costing money for both advertising and incentives which may not be effective enough to justify their cost and could potentially cause losses. However, without offering incentives and heavily advertising existing ones, the plan will likely face complete failure. If the plan fails it is likely that not many customers tried to take advantage of the plan and the only real loss should be the relatively low advertising costs. If successful, a large portion of customers could see the benefits, especially those economic in nature, and could be driven to large-scale changes in their energy usage by making more energy efficient purchases such as replacing lights and appliances.
Threats and Opportunities
Objectives and Issues
The main objective of this marketing plan should be to cut total electricity usage for all Indiana REMCs who are customers of Service Concepts by a noticeable percent. The key issue in accomplishing this plan is making the end-consumers aware of the incentives of making energy efficient purchases including those offered by their REMC, the state of Indiana and on the national level. Once consumers are made aware of how much they can save, making it happen lies in their willingness to commit to energy efficiency.
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Fax: 1-800-25-26-27
Tel: 1-800-25-26-27
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Mark Jacobs: mark_solutions@wix.com
Gevin Brown: gevin_solutions@wix.com
Customer Support: 1-800-25-26-28