MGMT 323 - Group 17

aluminum pattern.swfSquareSquareSquareSquareMini Pages Executive Summary logo The goal of this marketing plan is to convince Service Concept's Indiana REMC's consumers that it is beneficial for them to reduce their power consumption. This plan implements a strategy which informs consumers of the potential monetary benefits such as tax write-offs and energy star incentives as well as environmental benefits of making energy efficient purchases. Through keeping the consumer well informed of state and national incentives, the monetary benefits (as proven through our focus group results) make almost everyone regardless of their environmental beliefs interested in reducing their energy usage. The plan also expects that Indiana REMCs will potentially create cash-back offers for making Energy Star certified purchases, and will offer incentives to those who choose to build Energy Star qualified homes. The Logo SliderProducts lit Fusce justo metus tempus ut aliquet eu blandit vel magna Fusce nec orci eget tellus sodales vehicula Maecenas condimentum lectus vel eros Donec id felis et metus lacinia nonummy Maecenas nulla eros auctor quis fringilla id mattis non picturepicturepicture Rtrum tincidunt .ltd ut lacus Sed pellentesque magna non quam Phasellus convallis lorem vestibulum tellus Donec eleifend ligula et commodo hendrerit dui magna placerat magna suscipit cursus felis nisi ac ipsum Vestibulum. ltd vel orci Vivamus lacus orci blandit eget laoreet vitae tempor ut augue Aenean vel eros vitae augue venenatis blandit. Cras condimentum. ltd dapibus nunc Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae vel eros vitae augue venenatis blandit Cras condimentum dapibus nunc Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Clients Rtrum tincidunt ut lacus Sed pellentesque magna Convallis lorem vestibulum tellus Donec eleifend ligulat Hendrerit dui magna placerat magna suscipit cursus >> >> >> Fax: 1-800-25-26-27 Tel: 1-800-25-26-27 Adress: 115 Ilya St., New York, NY 11504 Mark Jacobs: mark_solutions@wix.com Gevin Brown: gevin_solutions@wix.com Customer Support: 1-800-25-26-28 Contact Us Executive Summary logo The goal of this marketing plan is to convince Service Concept's Indiana REMC's consumers that it is beneficial for them to reduce their power consumption. This plan implements a strategy which informs consumers of the potential monetary benefits such as tax write-offs and energy star incentives as well as environmental benefits of making energy efficient purchases. Through keeping the consumer well informed of state and national incentives, the monetary benefits (as proven through our focus group results) make almost everyone regardless of their environmental beliefs interested in reducing their energy usage. The plan also expects that Indiana REMCs will potentially create cash-back offers for making Energy Star certified purchases, and will offer incentives to those who choose to build Energy Star qualified homes. The Logo SliderProducts lit Fusce justo metus tempus ut aliquet eu blandit vel magna Fusce nec orci eget tellus sodales vehicula Maecenas condimentum lectus vel eros Donec id felis et metus lacinia nonummy Maecenas nulla eros auctor quis fringilla id mattis non picturepicturepicture Rtrum tincidunt .ltd ut lacus Sed pellentesque magna non quam Phasellus convallis lorem vestibulum tellus Donec eleifend ligula et commodo hendrerit dui magna placerat magna suscipit cursus felis nisi ac ipsum Vestibulum. ltd vel orci Vivamus lacus orci blandit eget laoreet vitae tempor ut augue Aenean vel eros vitae augue venenatis blandit. Cras condimentum. ltd dapibus nunc Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae vel eros vitae augue venenatis blandit Cras condimentum dapibus nunc Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Clients Rtrum tincidunt ut lacus Sed pellentesque magna Convallis lorem vestibulum tellus Donec eleifend ligulat Hendrerit dui magna placerat magna suscipit cursus >> >> >> Fax: 1-800-25-26-27 Tel: 1-800-25-26-27 Adress: 115 Ilya St., New York, NY 11504 Mark Jacobs: mark_solutions@wix.com Gevin Brown: gevin_solutions@wix.com Customer Support: 1-800-25-26-28 Contact Us Project Greenback pictureMenunecope/Group-17-Energy/Currentlynecope/Group-17-Energy/The-Futurenecope/Group-17-Energy/The-Strategynecope/Group-17-Energy/Focus-Groupnecope/Group-17-Energy/Sources