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References Armstrong, G. & Kotler, P. (2008). Marketing: An Introduction(9th ed.). New Jersey: Pearson Prentice Hall. Wimberly, Jamie. Banking the Green: Customer Incentives for EE and Renewable. Survey Issue Report 4. EcoAlign. Aug. 2008. < http://www.mgmt323.com/mod/resource/view.php?id=107>. mrreeves/The-Bright-Lights/Page-2mrreeves/The-Bright-Lights/Page-3mrreeves/The-Bright-Lights/Page-0mrreeves/The-Bright-Lights/Page-1mrreeves/The-Bright-Lights/Page-4mrreeves/The-Bright-Lights/Page-5mrreeves/The-Bright-Lights/Page-6mrreeves/The-Bright-Lights/Page-7mrreeves/The-Bright-Lights/Page-8