Positioning Strategy The company uses product differentiation because a lot of colleges do not use this concept of motion censored lights so it will be a new concept brought about to these campuses. Also, it is very convenient and saves money by not always having lights turned on all over the building. Using this product is different from using the normal lighting system because there will be a change in your fees. Product Strategy The product strategy is to relay the idea to the campuses and businesses and get them to understand the idea of switching lighting systems and saving money and energy. Bright Lights will be there step by step and install all of the lights that the college and business has purchased. It will be a high-tech, energy saving way to really lower the costs of electric prices and seriously help save energy. Pricing Strategy The pricing of the installations of the new lighting system will be provided to campuses at a discount. Due to the fact that there are so many rooms and areas that need to be filled with the new lighting system on a college campus, the discounts will relate to how many rooms, labs, and bathrooms that the new lighting system has to be installed in. Distribution Strategy The strategy to channel the product through to people will be selective distribution. The information will be sent out to the businesses and campuses. They will be informed of the different discounts that will be offered to them and how they can receive these different discounts. There will be pictures and a lot of information offered on the website about how they can work with our company and how our company can provide for them. Marketing Communications Strategy By integrating the different messages in the media of online and through different forms of paper information, we will be able to reinforce the brand name and the main points of our product differentiation. Information used to find the right type of media will be gathered and distributed by through the different companies that are really interested in switching lighting systems. Bright Lights will incorporate brand awareness and communicate with the different businesses and campuses through different messages relating to those places individually.