Our target market consists of a variety of consumers who use electricity daily. We mainly focus our attention to college campuses, and businesses that need to cut costs, and want to be part of the "green" era. EcoAlign, a marketing agency that focuses on energy, conducted 1,000 online interviews to see what types of incentives and promotions people would use to buy products that would be more eco-friendly. 85% of the people said that discounts were extremely motivational to them when making purchasing decisions in order to decrease their costs. Also, 75% of these people said that coupons are also very important when they decide to minimize their expenses. When asked about products that use the "Energy Star" label, 68% of the people said that they greatly consider this to be a factor when purchasing products. When asked about how people can be provided with information to reduce their energy bills, 58% of the people said that they would use the internet and search on the utility web site.