We suggest including a guided CD-ROM disc into pamphlets to mail to the Tipmont REMC customers about utilizing a new and improved E-Bill website. By clearly defining the benefits and savings, the customers will see their potential and create and incentive to conserve energy. The CD will show a guide to create a member profile that specifically caters to each Tipmont REMC customer’s energy needs. The first screen will include a checklist of current household products the customer has that is energy efficient. For example, if a household has an energy star efficient air conditioner and furnace, but does not have energy star efficient water heater, links will show the possible savings one can earn by investing into energy efficient products such as an energy star water heater.
MARKETING PROGRAM
Another benefit of the integrated system will be providing links to government pages of tax credits and savings the REMC customer would be able to incur. The energy efficient items selected on the user’s profile will set a parameter on new tax breaks and incentives available simply by using that particular product. For example, if they select they have Energy Star windows & doors on their profile, the tax credit of 10% of its cost, up to $200 will show the credit is available.
By direct mailing a CD along with the Tipmont REMC’s publications, the responses will be 50 to 1,000% greater than simply mailing a pamphlet. With simple user interactive directions on creating a Tipmont REMC profile through download or the CD-ROM, a true value and an incentive is created that will not only benefit the customer, but the environment as well.
Our final benefit will have the Tipmont REMC track monthly savings and award points based on maintaining or lowering their energy usage. If one accumulates so many points, they may “cash in” and choose from rewards of participating area restaurants and store coupons/gift cards, or opt to credit a certain amount to the next energy bill based on the amount of points accumulated. Different rewards will be available for different level of points earned.
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