There will be tons of opportunities to meet other students in between presentations and agency visits. This year there will be an optional social as well.
Listen to presenters talk about the latest trends and topics in public relations and connect with them afterwards.
This year the theme of DePaul PRSSA's Regional Activity is Transforming Traditional into Digital: The New Ways of PR.
One advantage of attending regional activities is gettng the chance to network with PR professionals and other PR students across the nation.
Bring your resume and business cards to network with companies looking for interns and full-time positions.
January 17 -- NewWaysPR has closed registration.
1/17/2011
Interested in who will be speaking at the conference? Here is a sneak peak at some of our presenters:
Rick Murray -- Keynote Speaker
Ricks principal areas of expertise include brand positioning, digital marketing, social business strategy, integrated communications and influencer engagement. Today, he provides strategic and creative counsel to many of Edelmans top global accounts including RIM, eBay, Humana and Abbott Labs.
In June 2010 Rick was appointed President of the firms Chicago office. Today, Edelman Chicago is the largest PR operation in the Midwest and home to almost 600 people, each of whom are proud to help a wide range of local, national and multi-national clients with smart, results-driven Consumer Marketing, Corporate Affairs, and Health, Technology and Digital initiatives. Since joining Edelman in 2001, he has served as general manager of the Edelmans Diversified Services unit; president of me2revolution (a pioneering social media lab); and president of Edelman Digital, a global business that now represents some 12% of Edelmans total fees.
Rick has previous experience as executive vice president of GolinHarris International; and as president of two leading experiential and sales promotion agencies, Motivation Media and The Promotion Network. He started his career in sales and marketing roles at Ocean Spray Cranberries, and then moved to Pepsi-Cola Canada where he directed national marketing efforts for Brand Pepsi, Diet Pepsi, Mountain Dew and 7-Up.
Rick is a frequent speaker and media spokesman on social media, social networks, word of mouth marketing and the future of communications. He sits on Advisory Boards at Auburn and Georgetown Universities, and has been a guest lecturer to undergrad and graduate-level students at leading academic institutions in the US, Canada and Europe. He holds a B.A. in economics and political science from the University of Vermont.
An endurance cyclist, amateur chef and garage-band musician, Rick lives in Northfield, IL with his wife Lea and their three daughters. You can find him on facebook and Skype as rickatedelman, and on Twitter _rickmurray.
Scott Farrell
Scott Farrell is currently the president of Global Corporate Communications at GolinHarris and a Board Member at PRSA Chicago. Before working at GolinHarris Scott was the Senior Vice President at Cohn & Wolfe, the Director of Marketing Services at Culligan International and was Vice President at Burson-Marsteller. A graduate of University of Wisconsin-Madison, Scott specializes in corporate communications, including reputation management, executive visibility, issues management, crisis management, corporate citizenship and sustainability. Scott believes, "These are interesting times for companies learning (some the hard way) the true power of reputation in creating real value, breaking away from the competition, engaging stakeholders in positive action and driving bottom line results. The power of social media, the demand for transparency, the growing power of NGOs, the increasing interplay between government and business and the expectations of investors, customers and consumers all converging in a global context make the work I do with clients and colleagues more challenging and exciting than ever."
Christopher Barr
Yahoo! Senior Editorial Director Chris Barr has been around the content block more than a few times. His career in editorial and technology spans more than two decades, beginning with PC World magazine back in the 1980s. Later, he was the founding editor-in-chief of CNET. Recently, Chris co-authored the Yahoo! Style Guide, a must-read for next-generation content developers, Web writers and Associated Content contributors. Chris says that his Yahoo! team "Sets the global editorial standards for Yahoo! style and voice, all aspects of user interaction text, blogging guidelines, policy (advertorial, appropriateness), and similar documentation; Teaches Yahoos worldwide how to be better writers and editors, whether theyre blogging, programming front doors, creating new products, or writing for marketing or public relations; Upholds the standards through editing or writing copy for new properties and features as well as visible network and corporate content, such as front page packages, blogs (News, entertainment), marketing copy, press releases, etc.
Joe Curry
Joe Curry is the Social Media Manager of Global Web Communications at McDonald's Corporation. In addition Joe is an Entrepreneur at Joe Curry Recordings. Previous to working at McDonalds Corporation Joe was an intern at Worldwide Strategy & Business Development with Wm. Wrigley Jr. Co. In addition he was a public relations Account Executive at Padilla Speer Beardsley. Joe attended the University of Notre Dame, Mendoza College of Business, and University of Minnesota, Carlson School of Management. He says that he is a, "Professional communicator with the heart of a businessman. From hybrid seed corn to newspapers and PR to marketing and technology, I'm curious about life and enjoy making the connection for and with others that leads to greater understanding." Joe curry specializes in intranet and web communications tools, social media, web 2.0, writing, enterprise search and marketing/promotions.
Elaine Soloway
Elaine Soloway is the CEO of Elaine Soloway Public Relations. This public relations firm is a Chicago-based, full-service, public relations company blending traditional tools with social media to bring positive attention to your non-profit organization, small business, or book. Before creating her own public relations firm Elaine was a Specialist at the Apple Store, a press aide for Mayor Jane Byrne, the Director of Communications for Supt. Ruth Love, CPS and was an Account Executive for Jasculca/Terman & Assoc. Currently, clients at Elaine Soloway Public Relations include Adoptions Unlimited, Inc., Bethany Methodist Corp., Rosalind Cartwright and "The Twenty-four Hour Mind: The Role of Sleep and Dreaming in our Emotional Lives," Foster Care Program/DCFS, Lutheran Social Services of Illinois, National Alliance for Research on Schizophrenia and Depression, Women's Business Development Center and Youth Service Project, Inc. In addition, the firm participated in projects with Chris Ruys Communications, Inc., Marilyn Katz Communications, Taylor Johnson, Amdur Spitz & Associates and Michael Solarz Advertising.
1/15/2011
Take a closer look at the agencies we have lined up for Regional Conference:
Ketchum
Ketchum ranks among the largest and most geographically diverse public relations agencies in the world and is the leading public relations agency in Europe. The agency now operates in more than 65 countries through over 100 offices and affiliates. Ketchum specializes in five global practices Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology and Its work has consistently has led to industry awards and recognition from the PR industry, including most recently the Holmes Reports North American Large PR Agency of the Year and PRWeek's Campaign of the Year award. Using the five-step Ketchum Programming Process (KPP), employees develop programs that address clients specific business challenges in an innovative way. It is no surprise that Ketchum has become the most award-winning agency in history with 117 PRSA Silver Anvil awards.
Ruder Finn
Ruder Finn Chicago provides a broad range of communications services, including corporate counsel, product/service positioning, reputation management and marketing and interactive support, for clients in the technology and consumer industries. The agency has also maintained a well-known executive-training program, which approximately 20% of Ruder Finn employees have participated in to date. This training program helps employees work towards enriching people's lives with meaningful insights and valuable information instead of advocating PR as a form of salesmanship. The agency is currently going through a huge push to leverage intent-driven social networking for their clients to drive interaction between companies and consumers.
GolinHarris
Named 2010 Large PR agency of the Year by PRWeek, GolinHarris is a leading public relations firm built on 50 years of commitment to their clients, values and employees. The agency is headquartered in Chicago and has 34 offices around the globe with employees working to deliver bold thinking and flawless execution for client partners. The GolinHarris mission is dedicated to building long-term partnerships based on mutual trust with their clients. Right now their Get Real movement towards authenticity is changing the way communicators look at the image of their organization.
PRESS RELEASES
Chicago, IL, November 12th 2010 -- DePaul Universitys Public Relations Student Society of America (PRSSA) Chapter will be hosting the 2011 PRSSA regional activity. This year the regional activity will be called Transforming Traditional Into Digital: The New Ways of PR. The two-day activity will be hosted in Chicago on Thursday, February 10th, 2011 at 9:30 a.m.-Friday, February 11th, 2011 to 5:00 p.m. at the DePaul Center, 1 E. Jackson Blvd.
The goal for the event is to help future public relations professionals cultivate technological skills. As the Internet continues to impact the world of Public Relations, social media is drastically changing the face of the industry and is being used as an interactive tool. The theme encourages students to explore the significance behind the shift to the digital age of convenience and immediacy.
The event would provide attendees with the following: a visit/tour of a Chicago agency to allow our guests the opportunity to take a glimpse of the Chicago Public Relations industry. The event will also include informational seminars led by Public Relations professionals, while they discuss relative news and current trends. There will also be a panel of young professionals who will share how they transitioned into the business world along with the steps they took to get there. Finally, we urge students to come check out a handful of different organizations and network with them at our career fair.
For more information about the Regional Activity please visit the Transforming Traditional Into Digital: New Ways of PR Facebook fan page and follow the activity news on Twitter at _NewWaysPR.
MEDIA
We are so excited to begin implementing the 2011 DePaul PRSSA Regional Activity on February 10th-11th. This years theme is Transforming Traditional Into Digital: The New Ways of PR. As the Internet continues to impact the world of Public Relations, social media is drastically changing the face of the industry and is being used as an interactive tool. The theme encourages students to explore the significance behind the shift to the digital age of convenience and immediacy.
The DePaul Chapter will host a two day event for students interested in the field of Public Relations. The event would provide attendees with the following: a visit/tour of a Chicago agency to allow our guests the opportunity to take a glimpse of the Chicago Public Relations industry. The event will also include informational seminars led by Public Relations professionals, who will discuss relative news and current trends, A Young Professionals panel giving attendees the time to learn about the transition between college and the professional world, and finally the opportunity to attend our career fair!
"We don't have a choice on whether we do social media, the question is how well we do it."
--Erik Qualman
• Agency Visits: 9:45 A.M. 12:30 P.M.
CH Robinson
• Lunch Break: 1:00 P.M. 2:00 P.M.
• Young Professionals Panel: 4:00 P.M. 5:00 P.M.
• Social event (optional): 6:00 P.M. 9:00 P.M at Fado
• Registration: 8:00 A.M. 8:45 A.M.
- Breakfast buffet provided
• Keynote speaker: 9:00 A.M. 9:45 A.M.
- Rick Murray -- President, Edelman Chicago
• Seminar Set I: 10:00 A.M. 10:45 A.M.
• Seminar Set II: 11:00 A.M. 11:45 A.M.
• Lunch at the DePaul Student Center: 12:00 P.M. 1:15 P.M.
• Career Fair: 1:30 P.M. 3:30 P.M.
Rick Murray is the president of both Edelman, Chicago and me2revolution with Edelman Worldwide. A former graduate of University of Vermont, Murray is specializes in public relations, brand development, social media, digital strategy development, word of mouth marketing and integrated marketing. Previous to working at Edelman Chicago, Murray was the EVP at GolinHarris International, the EVP and Managing Director of CrossMedia at GolinHarris and was the COO at Motivation Media. Edelman was founded in Chicago in 1952, and today, that office remains the heart of the firm. Home to 600+ staff, our Chicago operation is the largest in the Midwest, and houses the firm's global Digital practice, as well as the US hubs for several other practices including Consumer Marketing, Food & Nutrition and Media Services.
Topic: From Hours to Seconds
Scott Farrell is currently the president of Global Corporate Communications at GolinHarris and a Board Member at PRSA Chicago. Before working at GolinHarris Scott was the Senior Vice President at Cohn & Wolfe, the Director of Marketing Services at Culligan International and was Vice President at Burson-Marsteller. A graduate of University of Wisconsin-Madison, Scott specializes in corporate communications, including reputation management, executive visibility, issues management, crisis management, corporate citizenship and sustainability. Scott believes, "These are interesting times for TTcompanies learning (some the hard way) the true power of reputation in creating real value, breaking away from the competition, engaging stakeholders in positive action and driving bottom line results. The power of social media, the demand for transparency, the growing power of NGOs, the increasing interplay between government and business and the expectations of investors, customers and consumers all converging in a global context make the work I do with clients and colleagues more challenging and exciting than ever."
Topic: Digital Etiquette
Topic: Large brands in Social Media
Topic: Old Dogs Can Learn New Tricks
Doug Shabelman
Topic: Dealing with Celebrities in the New Age of PR
A magna cum laude graduate of Syracuse University's Newhouse School of Public
Communications, Doug received his Juris Doctorate from Chicago-Kent College of Law,
and is fully licensed to practice law in Illinois. Formerly a talent agent, Doug heads Burns
Entertainment & Sports Marketing, Inc., the industry expert, endorsement division and is
responsible for matching advertising agencies and corporations with sports and entertainment
celebrities for endorsement roles for television, print and radio.
Red Cross
Flowers Communication Group
YPN
Burson-Marsteller
Porter Novelli
San Jose Group
Chicago Tribune
Style Chicago
More to come!
Registration is now closed.
Explore Chicago
Ice Skating at Millennium Park
Art Institute of Chicago
Willis Tower Skydeck
The Field Museum
Water Tower Mall
Mega Bus
Want to travel to our conference
for FREE? Mega Bus is giving away
200,000 seats on our conference dates.
DePaul University's Loop Campus is located at 1 E. Jackson Blvd.
Public Transportation: DePaul's Loop Campus is accessible by the Red and Blue line, off of the Jackson stop, or by the Brown line, off of the Library (State/VanBuren) stop. Visit theCTA Trip Plannerfor more specific transit directions.
CTA passes can be purchased for $2.25 a ride, or a three-day pass can be purchased for $14.00. More information on pricing can be found here.
Automobile Transportation: Driving directions can be accessed on theDePaul website.
300 East Ohio Street
Chicago, IL 60611
(312) 787-6100
Parking:
$41.00 Self Parking
$14.00 In by 8:00 AM, out by 6:00 PM
Check-in: 3:00 PM
Check-out: 12:00 AM
Directions from OHare and Midway
Reservations and Room Rates
Services and Amenities
22 W. Monroe
Chicago, IL 60603
(312) 332-5052
$42.00 Valet Parking
720 South Michigan Avenue
Chicago, IL 60605
(312) 922-4400
$43.00 for 12-24 hours
$55.00 Valet Parking
Check-out: 11:00 AM
Email: NewwaysPR_gmail.com
Twitter: NewWaysPR
Facebook: Transforming Traditional into Digital
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