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Reaching our Customers: Town Hall meetings- REMC representatives will discuss energy saving, Indiana energy incentives, and answer any questions Radio announcements- Will help get the word out about the locations of the town hall meetings TV service announcements- A 30 minute show that will discuss ways to save energy County Fair information booths- Flyers and other information will be distributed to help educate the community Celebrity endorsers- Celebrities like Payton Manning will appear in radio and TV ads
Target Market: Home owners/Future buyers Governement officials Students Home Builders Business owners
What we wish to accomplish: Educate our target market on the importance of conserving energy Convince the community that saving energy is important for our environment and our wallets
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