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Project Overview

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US Study Findings

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Project OverviewProved both hypotheses in US study. Will look to confirm in UK version. DonorVoice , a survey research company focused on retention, has just completed a national study on Donor Commitment in the United States. The Executive Summary can be found by clicking the US Study Findings tab.In partnership with SOFII and The Agitator we are replicating this study in the UK. We’'re inviting a small group of organizations to participate with us. Part of the project includes a major, UK benchmark study of donor/member loyalty and commitment. In addition to this UK study and sample, which we’ will provide, we are conducting a parallel survey with a sampling of donors from the housefiles of specific organizations. The details of this parallel study, what your involvement means and what we need from you, can be found by clicking the UK Project Requirements tab.But first, the reason for this study.Lots has been written, talked and preached about the need to create, maintain and grow donor relationships...with near unanimity about the immense value derived: Higher retention. Higher net income. Higher Life Time Value.What is missing is a systematic, math-based, proof-based and theory-based process to measure the strength of the donor relationship and the marketing, communications, fundraising and operational actions your organization can take to affect it.1Our Donor Commitment Score, derived from 3 survey questions, is mathmetically linked to RFM behavior - high/low scores correlate with better/worse RFM behavior.Create Key Performance Indicator (KPI) for overall health of housefile and as a tracking metric at individual donor level. Identify those donors 'AT RISK' of defecting, despite "good" past RFM behavior AND,Identify those with "bad" RFM who are nevertheless worth investing in.Benefitsif Proven2We can identify the marketing, communications, fundraising and operational activities, under your control, that impact Donor Committment.Allocate resources more effectively to focus on the activities and processes that really matter.Use best practices and detailed processes to systematically increase donor Commitment levels.Have an empirical basis for understanding the impact of your activities on donor behavior.Benefitsif ProvenProject RequirementsBenefits to Your OrganizationHere’s what we need in terms of your participation: The survey will be completed online so we need 10,000 donors for whom you have both email addresses and giving histories so we can tie back responses to their level,frequency and length of giving.A random nth select across all donors for whom you have email address (and transaction history) is the best approach to do your select.Ideally, the select includes active and lapsed donors.You can elect to provide include Cash OR Direct Debit donors or both but evenly split the sample (5,000 each) if doing both.Your donors will be asked only the 3 Commitment questions and a few others (which you'll see in advance) taking only a few minutes to answer.We will identify your organization as a participant in this study by providing survey respondents a list of organizations participating.In order to partially offset the cost, we ask each participating organization to pay a small fee of £1,000.00 1DonorVoice and SOFII representatives will hold a closed-session briefing to report the findings of the national sample, your organization'’s sample and share the key actions you can take to positively and practically impact donor retention and Life Time Value.Preliminary snapshot of the health of your donor file based on your overall Commitment score.Proof. You'’ll know whether this score, which is incredibly easy to implement on your own, matters.The 3 questions. We'’ll give them to you AND share specific ways to apply the score they generate for segmentation and tracking.Survey responses from your donorsFree FOOD. We’'ll even buy lunch for the briefing. 23456US Study FindingsExecutive Summary from US based National Donor Commitment Project DonorVoice_Donor Commitment Study_2011 Executive Summary_final2.pdf Sign Up HereFill out this simple form and we'll be in touch within 24 hours to confirm your involvement, address any questions and tell you how to submit your email list and transaction file through our secure, FTP site. For More Information, Contact:Kevin Schulmankschulman_thedonorvoice.com(202) 246-9649The six benefits to participatingWe will hold a closed-session briefing to report the findings of the national sample, your organization’'s sample and share the key activities you can take to positively and practically impact donor retention and Life Time Value.Preliminary snapshot of the health of your donor file based on your overall Commitment score.Proof. You’'ll know (first) whether this score, which is incredibly easy to implement on your own, matters.The 3 questions. We'’ll give them to you AND specific ways to apply the score they generate for segmentation and tracking.Survey responses from your donors.Free FOOD. We'’ll even buy lunch for the briefing.

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