1. Increased awareness. Recent record high fuel prices created an incredible stir throughout the country. People realized that the low cost of energy in the past could not last. The world’s demand for fuel is growing rapidly and as such, consumers are going to have to pay much more for the same volume. Also, the high energy prices caused many people to seek out ways to save energy on their own. 2. Energy demand. Although the price of oil has dropped dramatically in recent months, the current trends will not be able to last. As a whole, the world’s demand for oil will eventually return as economies rebound from economic downturns. Also, OPEC is considering drastically cutting capacity in order to bolster falling prices.