The main product being used for this campaign is an educational booklet to be distributed to children at their school, by their teachers. This booklet will contain energy efficiency/reduction materials based on the child's grade. In total, the booklet should take no longer than one class period or one hour to complete. It is important that this activity does not become monotonous, but is exciting and interactive.
Also included in this book will be a homework assignment that can only be completed with the help of family members. This is the main goal of the campaign. Getting the entire family to participate is the best way to effectively increase energy efficiency/reduction.
Finally, a teacher's edition will be given to each teacher. This will include tips on how to use the booklet and provide additional background information in case the students have questions. In general, the teacher's edition should be helpful enough to ensure that using the booklet is not a burden on the teacher.