Distribution Strategy Our distribution method will be anchored by School Districts. We will contact each school district located within an REMC and offer our materials to them. Once in use, the teachers will provide easy, effective methods to reduce energy consumption at home. Then, the students will take their knowledge and materials home to their parents, finally reaching the primary target market. Communication Strategy Overall, there will be very few messages in any form of media because the main channel of communication is through the educational booklets. However, limited advertising that stresses Service Concepts' involvement in the campaign will be used to increase brand awareness. Marketing Research Using further research, we will continue to identify the number of booklets that will be needed for each grade. Also, we will analyze how consumers feel about the use of energy conservation educational materials in the classroom.