Positioning We are positioning Service Concept’s energy conservation educational booklets to be the best, most comprehensive, age appropriate in the state of Indiana and the country. We will focus on creating interesting, age appropriate materials that the students will want to discuss with their families. Product Strategy The educational booklets will be developed by Service Concepts and provided to schools located in REMCs. Staff will be available to help the teachers using the materials with any questions, as well as offer tips on how to best get the kids and their families involved at home. Pricing Strategy The educational materials will be provided at no cost to the schools. Instead of spending money on advertisements, the money will be invested in developing and distributing the materials.