"The FUTURE of waking up"
Mission
Early Bird Solutions is the future of waking up. Our vision is to provide an efficient, natural, and fail-safe tool to get customers up and out of bed day after day.
Overview
Early Bird Solutions is the future of waking up. Just imagine, waking up without a sound and never having to fool with that annoying alarm clock again. Our product the Alarm Bed 1.0 integrates a vibratory alarm right on the bed you sleep on, eliminating noise and successfully waking you up day after day. The Alarm Bed 1.0 is a programmable vibrating platform in which a standard size (king, queen, and twin) mattress can be placed. The platform can support a bed and its occupants alone or can be placed inside any decorative bed frame. The bed comes with a wired controller that contains a LCD clock interface that lets the user select a desired wake up time, intensity of vibration, and a stop/snooze button.
The Team
The management team at Early Bird Solutions is James Lee, Travis Hunter, Michelle Otero and Nigel Wylie. Each team member handles a specific area of the business operations.
Travis Hunter
James Lee
James Lee is the international patent holder for the Alarm Bed and manages the manufacturing of the unit.
Travis Hunter is the marketing executive who handles all of the sales account and supplier relations.
Michelle Otero
Nigel Wylie
Michelle Otero is the director of operations in charge of maximizing internal efficiency of the business.
Nigel Wylie is responsible for engineering and design.
Why Alarm Bed 1.0?
Alarm clocks are an item of the past. Alarm clocks are fragile and easily broken and do not isolate whom they wake up. Alarm clocks also completely ineffective in waking up some people namely, heavy sleepers and people with hearing disabilities. The Alarm Bed 1.0 was crafted as an answer to all the problems of the alarm clock. It helps consumers wake up by physical method and therefore emits no noise, isolating who wakes up. It cannot be shoved, dropped and broken.
Special Features
Unlike other alarm clocks the Alarm Bed 1.0 will still function if the power from the wall is interrupted in the case of a storm or other electrical disturbance. It uses a system that will seamlessly switch to built-in battery power when wall socket power is cutoff. This guarantees that the consumer will wake up the morning after a power outage has occurred. The only downfall is no more excuses if youre late for work!
Sustainable Unfair Advantage
Competitors in the alarm clock business cannot touch us as they all deal with audible alarm systems that have ignored the very problems the Alarm Bed 1.0 was designed to solve. An international patent has recently been acquired on the design and concept of the Alarm Bed 1.0. This gives our company a sustainable unfair advantage on intellectual property for 10 years internationally.
1.
Graphs
For our primary research we relied on an arm’s length survey which was passed out to a random population at varied locations on the Purdue University campus. Granted our survey was conducted on a large university campus, we were able to collect some important data regarding varied demographics of possible consumers of Alarm Bed 1.0.
2.
Survey design/ Issues Examined
The survey was a paper survey which consisted of six questions. The first four were regarding the demographics of the person namely, age, sex, ethnicity and occupation. The last two questions were a simple yes or no to buying the product and the maximum price the person would be willing to pay for it if interested.
3.
Key Findings
67% of people survey would buy this product if it were sold in their area. More males said no as compared with females. The demographic that had the most variation in majority of the ‘yes’ answers was the age groups. 62.9% of 18-24 year olds and 75% of 25-40 year olds said yes to the product while the age group 41-55 had the lowest ‘yes’s at 60%. In comparison to this data student aged individuals were willing to pay a lower price for the product. These facts support our objective target market choice of 30 year olds and above because we are still in the clear majority ‘yes’ region of the age population and we are in the range that people are willing to pay more on average than their younger counterparts. Ethnicity appeared to not have a correlation to ‘yes’s’ and ‘no’s’.
Milestone
After the engineering and R&D are completed we plan to manufacture prototypes of our product to send out to potential customers such as hotel chains and communities for the hearing impaired. Next, EBS aims on having our product featured at tradeshows to lead us to potential customers. Orders for the product will be placed at that time. Within 7 months a product pilot will run (100 units in strategic locations) taking note of customer satisfaction and needs to further increase product desire. At 1 years time a bulk manufacturer will be selected to produce our full product line.
Cost Breakdown
Investment of CRV Capital
In-Depth (Market Research): $5,000.00
R&D Engineering Survey: $15,000.00
Manufacture Prototypes: $30,000.00
Tradeshow Marketing: $10,000.00
Product Pilot (100 units): $40,000.00
Manufacture Product Line: $150,000.00
Total: $250,000.00
Contac Us
Phone: 765-413-1934
E-mail: jjlee@purdue.edu
Phone: 219-614-7514
E-mail: thunter@purdue.edu
Phone: 317-439-9490
E-mail: otero@purdue.edu
Phone: 765-586-8452
E-mail: nwylie@purdue.edu
©2009-2011 Eastern Consulting Ltd All human and alien rights protected.
Gevin Brown: gevin_solutions@wix.com
Mark Jacobs: mark_solutions@wix.com