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Welcome to Best Destination Marketing
Dr John Heeley
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Nyhavn, Copenhagen
John's acclaimed book on city marketing is out now
"This book provides a great insight to city tourism, both for practitioners and for academics. Written by an academic/practitioner, it sets the background and context to city tourism, but perhaps more importantly it illustrates its subject with up-to-date examples from across Europe. The end result is a very readable, informative and authoritative text." David Airey, University of Surrey, UK "An innovative 'cross-over' text, written with a sound academic footing – but from the practitioner's perspective and eye for the relevant. Heeley perceptively draws on his wealth of experience, incorporating an array of pertinent examples and case material to support, elaborate and illuminate his considered stance." Brian Wheeler, NHTV Breda University of Applied Sciences, The Netherlands & University of Tasmania, Australia
Click here to order your copy now!
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