The main goal of our advertising efforts will go towards convincing customers to realize the need for energy efficiency. We will focus on how atttending this seminar will help the customer learn potential money saving techniques around their house. The advertising efforts will initially be aimed toward making Service Concept LLC (SC) customers aware of the seminar. After around 2 weeks of heavy advertising for the seminar we will reduce the advertising efforts. Each time SC offers the seminar we will advertise heavily for around two to three weeks before the start date. There will be a link on SC's current website with information about the seminar and how customers can sign up. At the bottom of each customers billing statement there will be information about the seminars and a link to the SC website where customers can go for further information. The website will be a constant advertisement. Radio announcements as well as newspaper ads will be run one week before the seminar is to take place. We plan on advertising enough so that customers who are interested will know about the seminar and how to get registered. We want to avoid over advertising in order to keep people interested.