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At some point after the beginning of the new year I will release new information and resources for Social Media Marketing.While few, if any, of you teach a full class in Social Media Marketing, I am sure most (or all!) do include in within their curriculum in some way.Having said that, I anticipate Social Media Marketing will be the next major growth area for marketing programs. Some believe it will be the "next sports marketing."TheMarketingTeacher will make available the following materials:Social Media Course OutlineSupport materials for teaching each topic in the outlineSuggested activities, projects, assignments, etc.A collection of case students in the successful use of social media in business.These resources will be available as a "members only" website. Why? Because as you might expect, the field of social media marketing is rapidly changing and using a website for distributing information will allow for continuous updating of the material. A book of any type is generally outdated by the time it is published.Having said that, I anticipate Social Media Marketing will be the next major growth area for marketing programs. Some believ eit will be the "next sports marketing."TheMarketingTeacher will make available the following materials:Social Media Course OutlineSupport mateials for teahing each topic in the outlineSuggested activiites, projects, assignments, etc.A collection of case studeints in the successful use of social media in business.These resources will be available as a "members only" wesite. Why? Becaue as you might expect, the field of social media marketing is rapidly changing and using a website for distributing informatin wil allow for continuous updating of the material. A book of any type is generally outdted by the time it is purlished.Watch your email for further announcements or contact me with questions.
Be sure to visit our eStore for a great selection of resources. We specialize in original material and items not typicaly marketed to teachers. You will find books, DVD's, eBooks and more. We strive to find matierials that will give your students the competitive advantage, and will help make your job a little easier and a lot more rewarding. Click here to go to our eStore.

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Your one chance for success is to be remarkable!

-Seth Godin

MARKETING

NEW IN FALL OF 2012

CONSTANT UPDATES

Take a close look at your textbook. Does it seem a bit outdated--even if it's "new?" How much space is dedicated to product placement in movies and online gaming? How often to you read about Facebook and Twitter? What about YouTube and iPhone apps? What about user generated advertising, crowd sourcing or customer evangelism? It's true, "the times they are a changin'."We are responding to those changes with our new living eBook. Our book will cover the P's (are there four, five, six, or . . . .) but do so by including everything the traditional textbook leaves out. Although you will get a PDF copy of the book, you will also receive a password to access the web version. Since the book is web-based, you and your students can read it anywhere there is an internet connection and on a variety of devices such as,a laptop, netbook, iPhone, iPad, etc. And (yes, it gets better) we will also keep the book updated with trends, changes and technology in the world of marketing. The URL stays the samebut the book will change often! Details coming soon.
"Doesn't matter if you are always right. It matters that you're always moving." -Seth Godin
Take advantage of the opportunities we provide for (almost) daily news of use to marketing teachers.Follow me on Twitter. I will post comments and links of interest. Just click here and open an account (it's free) or click to follow me if you already have an account..I also have a blog where I post relevant articles, links, graphics, video, etc. You can vist it here.Enjoy!

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SPORTS MARKETING

MEMBERSHIP. . . THE 5TH EDITION

The Edge

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It's been a long time coming--but I am as excited about this announcement as I was for the initial edition of the book back in 2000! Sports . . . More Than Just the Score was the first sports marketing textbook written specifically for the high school market. Now, over ten years and four editions later, it becomes the first available online! We are entirely digital.So, what does this mean for you? Just for starters, check out this list:oNow available 24/7, anywhere there is internet accessoUpdates on an ongoing basis--as new trends, technology, and ideas enter the sports world they can be immediately integrated into the text.oUpdates are FREE--forever. As long as you maintain your membership you will never purchase another edition of the book. We will continue to update it at no cost to you.oBetter content. More examples are included in the book now because there are links to relevant items on the web. Examples that could not be included in the electronic or hard copy versions can be linked to--including audio, video, article and websites.oOption of each student having a personal account allowing them access to the book at any time.oSave money. No need to duplicate and provide a hard copy. Just distribute the passwords.oThe Sports Marketing Playbook, previously retailing for $149, is includedoGrowing collection industry samples..oUpdated information coming on social media marketing.oThe 5th Edition is similar in terms of topics to previous editions. The outline is provided below.What is included in the membership? Good question, and here is a list:oTeacher password for access to all materialsoContinual updatesoDiscussion questions included at the end of each section as well as in a downloadable handout formatoActivities provided in a downloadable handout formatoLinks to relevant examples referred to in the bookoA list of sites worth visiting at the end of each sectionoLinks to videosoFuture video introductions to each sectionoRegular updates to all content as the industry continues to develop.How can you use a membership?The 5th edition of your book as been designed to provide maximum flexibility and an unlimited number of choices in terms of how it is used. Desktops, laptops, netbooks, iPads and even cell phones can be used to access the site. Any device with an internet connection!So, you can use this web-based book it in a number of ways. You may simply use your password to learn what needs to be covered in the class. You may then opt to project the website onto the screen to use as you teach the class.Other teachers may want to use the passwords so each student has access to the book while in the classroom. This would be similar to a "classroom set of books."I have talked with teachers who want a password for each student in their program so they truly have 24/7 access to the site. This will allow them to read the book whenever they want.How you use it is up to you. You must renew your password(s) each year as they expire on 1 August of each year. You may renew just one password for you to use, or you may purchase passwords for your entire program. The choice is yours. The basic membership comes with 30 passwords. Additional packages include more passwords The renewal rate for passwords is as low as $2.95 each in quantity.
You can get the latest articles, videos graphics and links of value to sports marketing teachers on a (almost) daily basis during the school year by following our blog.Check it out here.
Each Monday during the school year The Edge will arrive in your electronic mailbox. The Edge includes articles in three general areas: Sports Marketing, Social Media Marketing and Technology. In addition, there is typically a general marketing article as well. There is no charge for this newsletter. If you want to be included on our mailing list just drop me a note.

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