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EMPLOYMENT MEDIA
Let our team help you find your team
• With the Daily Herald you receive an entire team of professionals
whose #1 priority is you; a sales rep, graphic designer, marketing
professionals, and more...
• 77% of job seekers used newspapers in the past year.
• More than 4 in 10 job seekers (44%) said they read newspapers more
often during their job search than they did before that time.
• 62% of job seekers used Sunday newspapers employment section.
• Two-thirds (65%) of those who changed jobs in the past year expect
to search again in the next two years.
Active & Passive Job Seekers
Active job seekers are defined as adults who have been actively looking for a job in the past year. Passive job seekers are adults who are just checking to see what is in the market. 44% describe themselves as active job seekers and 46% as passive.
A significant proportion of those with new full-time jobs (31%) said they had not been actively looking for a new job.
Nearly half (47%) of those who changed jobs in the past year actively searched one month or less.
Print ProductsWith us, you can reach every home in Utah County
Print Products
With us, you can reach every home in Utah County
Inserts
If youre going for a bold statement that reaches active
and passive job seekers, then inserts are a great choice
for your company. With the help of the Daily Heralds
award winning design team, you can create the perfect
insert to target your desired audience.
Savvy Shopper Deals
Direct mail to over 90,000 households every week
Additonal Options
We have the options that best suit your needs.
Products include full page ads, front page post-it
notes, internet peel down ads, sponsored newspaper
bags, and more!
Classifieds
Job seekers turn to the Daily Herald every day of the
week and the Sunday edition is sought out specifically
for employment opportunities. Whether you advertise
in-line or with a display ad, the daily newspaper is the
strongest foundation of your advertising strategy.
Weeklies
Paying subscribers from Alpine to Eureka invite
us into their home every week. With ten weekly
newspapers that span the entire Utah Valley,
if you want to reach every potential candidate,
you cant forget the weeklies.
Online Productwww.heraldextra.com
Online Product
www.heraldextra.com
• Over 450,000 unique visitors every month
• Over 4,000,000 page views per month
• 87% of online viewers visit more often
than 3 days a week
• Top Jobs is our #1 clicked on link
• Top Jobs & Videos reach your passive & active
job seekers on the front page of the #1 website
in Utah county
ONLINE NEWSPAPER VISITORS ARE A PRIME ADVERTISING TARGET BECAUSE THEY ARE:
• Younger; more online newspaper readers fall into the highly desirable 18-34 age bracket.
(44% compared to 26% for general web surfing)
• Better educated and more likely to be employed (54% have college degrees and 88% are working)
• Affluent; they have a mean annual income of $70,000 nationally
• More ethnically diverse
The new partnership between Yahoo and the Daily Herald
offers our customers a captive audience that is looking
online and in the paper for a job. This produces you a
larger pool of candidates, increased visibility and national
exposure.
• Growth In Traffic
- Yahoo! HotJobs continues to be the fastest growing
career site of Top 3
- Yahoo! HotJobs was second-most-visited recruitment
website in the U.S.
Yahoo! HotJobs had 1.3 Million more unique visitors than Monster.com in September, 2007.