Strengths Increase number of at home business offers more opportunities for energy saving in at home office setting. Businesses can benefit from simple energy saving habits and products by saving hundreds to thousands of dollars a year on their energy bills. With the economy in a recession, customers will be more receptive to energy saving methods because of financial benefits. Weaknesses There are already a lot of programs and information out there promoting energy saving at homes and businesses; customers may feel bombarded by too much information. Customers may still not be interested or care about energy effiency despite current conditions and information provided. Opportunities Gives customers the opportunity to save money on their energy bill and contribute to energy conservation, spark interest in energy saving products in the future as well as better care of current products at home. REMC customers will have energy efficient home offices which will potentially promote better energy saving habits throughout the whole home. Threats The economy could recover and customers may lose interest in energy saving methods because of the increase in disposable income. Most energy saving products are more expensive compared to non energy saving products which could turn customers off from purchasing them.