Target Market: The customers of Indiana REMC's -Residental homes and businesses outside of the city limits. Customer Needs: To recieve energy for their homes and businesses at an affordable cost. Market Trends: With the economy currently in a recession, the opportunity to save money on bills is more appealing to customers since the average disposable income declines for homes and businesses. Also, pushing green products and saving energy becoming more and more popular has made customers more aware and accepting of energy saving options according to their lifestyle. Marketing the Product: Customers only have the option to recieve energy from REMC, so there is no need to market the actual energy product. Marketing Energy Effiency: Marketing has been done to promote energy conservation with online home energy saving guides and commercial energy savings guides provided online. Also entire portions of websites are dedicated to energy effiency products and information to help their customers become more energy efficent.