Clean Life // Saving the Planet One Step at a Time

WhiteSquaregreen 1.swfSquareMenu ArrangementLine Solidmini site Clean Life is a company that works in conjunction with the REMC to promote green energy usage in all residential areas. Our mission is to convince REMC customers to use less energy in their homes. We will do this by offering incentives to those who excel in saving energy. We will also bring the energy issue to the forefront of their minds by using advertisements. Line SolidSquareAbout Us Aliyah Davis Megan Lee Dustin Ramsey Sagar Vira >> >> >> >> Clean Life: SquareOur Plan Advertisements >> Television >> Movies >> Billboards >> Web Ads >> Radio Ads Incentives Top 20 energy savers each month will receive incentive. >> Movie Tickets >> Restaurant Gift Certificates >> Mall Gift Certificates >> No. 1 energy saver will get their bill paid for SquareMarketing Strategy Line Solid Current Market Situation >> Position: We want people to conserve energy. Objectives and Issues >> Incentives will encourage people to participate in saving energy. Market Strategy >> Customer value will be created through the positive image generated by the impression that the REMC cares about the environment. Target Market >> REMC Customers >> Homeowners >> Environmentally friendly people Executive Summary >> Convince customers to conserve energy. >> People need incentives to help them remember t o save energy. Our plan suggets affordable incentives for people who use less energy. Square Strengths: >> This plan makes saving energy a competive game. It will be an enjoyable contest for customers, and everyone will want to win. >> It will generate customer value. Customers who care for the environment will feel more connected to a company that shows care for it as well. >> People also want to save money. The more energy they use, the higher their bill. Weaknesses >> The company will have to pay for the incentives. >> There are people who may not care, even with incentives. SWOT Analysis Opportunities: >> Other companies may take heed and copy the strategy. Threats: >> Copy-Cat companies may do it better. Armstrong, G., & Kotler, P. (2008). Marketing: An introduction. Upper Saddle River, New Jersey: Prentice Hall Higher Education. Clean Life is a company that works in conjunction with the REMC to promote green energy usage in all residential areas. Our mission is to convince REMC customers to use less energy in their homes. We will do this by offering incentives to those who excel in saving energy. We will also bring the energy issue to the forefront of their minds by using advertisements. Line SolidSquareAbout Us Aliyah Davis Megan Lee Dustin Ramsey Sagar Vira >> >> >> >> Clean Life: SquareOur Plan Advertisements >> Television >> Movies >> Billboards >> Web Ads >> Radio Ads Incentives Top 20 energy savers each month will receive incentive. >> Movie Tickets >> Restaurant Gift Certificates >> Mall Gift Certificates >> No. 1 energy saver will get their bill paid for SquareMarketing Strategy Line Solid Current Market Situation >> Position: We want people to conserve energy. Objectives and Issues >> Incentives will encourage people to participate in saving energy. Market Strategy >> Customer value will be created through the positive image generated by the impression that the REMC cares about the environment. Target Market >> REMC Customers >> Homeowners >> Environmentally friendly people Executive Summary >> Convince customers to conserve energy. >> People need incentives to help them remember t o save energy. Our plan suggets affordable incentives for people who use less energy. Square Strengths: >> This plan makes saving energy a competive game. It will be an enjoyable contest for customers, and everyone will want to win. >> It will generate customer value. Customers who care for the environment will feel more connected to a company that shows care for it as well. >> People also want to save money. The more energy they use, the higher their bill. Weaknesses >> The company will have to pay for the incentives. >> There are people who may not care, even with incentives. SWOT Analysis Opportunities: >> Other companies may take heed and copy the strategy. Threats: >> Copy-Cat companies may do it better. Armstrong, G., & Kotler, P. (2008). Marketing: An introduction. Upper Saddle River, New Jersey: Prentice Hall Higher Education. 3 copyrights sdjhu ugf saeiy zli isdegf poouddsde rod gismart saving the planet one step at a time logosm