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Cover FlowFrame After researching several of the indiana REMCs, it is obvious that many of these energy providers already keep a stock of CFLs (Compact Fluorescent Light Bulbs), as well as several other energy efficient products. This is an advantage because the potential 'green' marketing program that the REMCs could use involves the replacing and selling of CFLs, as well as rebates for energy saving customers In addition to already being outfitted with 'green' materials, many of the REMCs researched also have the energy calculators mentioned in the marketing plan, as well as areas on their individual websites that promote a green lifestyle. This would save the REMC time and money to develop a new website, or a whole new portion, and instead they would only have to update the existing site to add on the rebate. basicShape STRENGTHS basicShape STRENGTHS Click on pages on sides to bring them up to veiw After researching several of the indiana REMCs, it is obvious that many of these energy providers already keep a stock of CFLs (Compact Fluorescent Light Bulbs), as well as several other energy efficient products. This is an advantage because the potential 'green' marketing program that the REMCs could use involves the replacing and selling of CFLs, as well as rebates for energy saving customers In addition to already being outfitted with 'green' materials, many of the REMCs researched also have the energy calculators mentioned in the marketing plan, as well as areas on their individual websites that promote a green lifestyle. This would save the REMC time and money to develop a new website, or a whole new portion, and instead they would only have to update the existing site to add on the rebate. basicShape STRENGTHS basicShape STRENGTHS Click on pages on sides to bring them up to veiw FramebasicShape WEAKNESSES One weakness would be the cost of printing up reminders or ads regarding the energy program. While the initial marketing plan simply involves adding a box on the already printed bill or newsletter, some REMCs may want to take it one step further and distribute flyers or mailers to their customers. However, this expense can be cut if the REMC first analyzes the success of the initial plan. While many of the REMCs carry an existing stock of energy efficient tools, it is possible for some to not. This would cause a slightly more expensive initial cost for the company, however, the return on investment for the REMC, as well as the customers, for that matter, would be well worth it. One weakness would be the cost of printing up reminders or ads regarding the energy program. While the initial marketing plan simply involves adding a box on the already printed bill or newsletter, some REMCs may want to take it one step further and distribute flyers or mailers to their customers. However, this expense can be cut if the REMC first analyzes the success of the initial plan. While many of the REMCs carry an existing stock of energy efficient tools, it is possible for some to not. This would cause a slightly more expensive initial cost for the company, however, the return on investment for the REMC, as well as the customers, for that matter, would be well worth it. basicShape WEAKNESSES One weakness would be the cost of printing up reminders or ads regarding the energy program. While the initial marketing plan simply involves adding a box on the already printed bill or newsletter, some REMCs may want to take it one step further and distribute flyers or mailers to their customers. However, this expense can be cut if the REMC first analyzes the success of the initial plan. While many of the REMCs carry an existing stock of energy efficient tools, it is possible for some to not. This would cause a slightly more expensive initial cost for the company, however, the return on investment for the REMC, as well as the customers, for that matter, would be well worth it. One weakness would be the cost of printing up reminders or ads regarding the energy program. While the initial marketing plan simply involves adding a box on the already printed bill or newsletter, some REMCs may want to take it one step further and distribute flyers or mailers to their customers. However, this expense can be cut if the REMC first analyzes the success of the initial plan. While many of the REMCs carry an existing stock of energy efficient tools, it is possible for some to not. This would cause a slightly more expensive initial cost for the company, however, the return on investment for the REMC, as well as the customers, for that matter, would be well worth it. FramebasicShape OPPORTUNITIES Most consumers, especially in the current state of the market, are looking to save money. This is a huge bonus for the REMC, because they are giving the opportunity to their consumers to cut back on their monthly energy bills. The push to 'go green' is becoming overwhelmingly popular in the national community, which is causing the average household to research ways to save energy and reduce their carbon footprint. With the addition of a rebate and savings program to the REMC, business will boom when consumers realize that the tools they need to be efficienct are readily availiable. Saving Energy and cutting back on expenses isn't just a plus for consumers, it will also help out the REMC to save money because the amount of energy that they obtain from their provider will decrease. basicShape OPPORTUNITIES Most consumers, especially in the current state of the market, are looking to save money. This is a huge bonus for the REMC, because they are giving the opportunity to their consumers to cut back on their monthly energy bills. The push to 'go green' is becoming overwhelmingly popular in the national community, which is causing the average household to research ways to save energy and reduce their carbon footprint. With the addition of a rebate and savings program to the REMC, business will boom when consumers realize that the tools they need to be efficienct are readily availiable. Saving Energy and cutting back on expenses isn't just a plus for consumers, it will also help out the REMC to save money because the amount of energy that they obtain from their provider will decrease. FramebasicShape THREATS basicShape THREATS The external threat to this marketing plan can be driven back to the consumer; there will always be people who like to keep their heat cranked up all winter and their air conditioner set to arctic chill throughout the hot summer days. While the benefits to going green are clear, some people just don't feel the need to change, and that is understandable, however it does promote a threat to the plan. basicShape THREATS basicShape THREATS The external threat to this marketing plan can be driven back to the consumer; there will always be people who like to keep their heat cranked up all winter and their air conditioner set to arctic chill throughout the hot summer days. While the benefits to going green are clear, some people just don't feel the need to change, and that is understandable, however it does promote a threat to the plan. Frame After researching several of the indiana REMCs, it is obvious that many of these energy providers already keep a stock of CFLs (Compact Fluorescent Light Bulbs), as well as several other energy efficient products. This is an advantage because the potential 'green' marketing program that the REMCs could use involves the replacing and selling of CFLs, as well as rebates for energy saving customers In addition to already being outfitted with 'green' materials, many of the REMCs researched also have the energy calculators mentioned in the marketing plan, as well as areas on their individual websites that promote a green lifestyle. This would save the REMC time and money to develop a new website, or a whole new portion, and instead they would only have to update the existing site to add on the rebate. basicShape STRENGTHS basicShape STRENGTHS Click on pages on sides to bring them up to veiw After researching several of the indiana REMCs, it is obvious that many of these energy providers already keep a stock of CFLs (Compact Fluorescent Light Bulbs), as well as several other energy efficient products. This is an advantage because the potential 'green' marketing program that the REMCs could use involves the replacing and selling of CFLs, as well as rebates for energy saving customers In addition to already being outfitted with 'green' materials, many of the REMCs researched also have the energy calculators mentioned in the marketing plan, as well as areas on their individual websites that promote a green lifestyle. This would save the REMC time and money to develop a new website, or a whole new portion, and instead they would only have to update the existing site to add on the rebate. basicShape STRENGTHS basicShape STRENGTHS Click on pages on sides to bring them up to veiw FramebasicShape WEAKNESSES One weakness would be the cost of printing up reminders or ads regarding the energy program. While the initial marketing plan simply involves adding a box on the already printed bill or newsletter, some REMCs may want to take it one step further and distribute flyers or mailers to their customers. However, this expense can be cut if the REMC first analyzes the success of the initial plan. While many of the REMCs carry an existing stock of energy efficient tools, it is possible for some to not. This would cause a slightly more expensive initial cost for the company, however, the return on investment for the REMC, as well as the customers, for that matter, would be well worth it. One weakness would be the cost of printing up reminders or ads regarding the energy program. While the initial marketing plan simply involves adding a box on the already printed bill or newsletter, some REMCs may want to take it one step further and distribute flyers or mailers to their customers. However, this expense can be cut if the REMC first analyzes the success of the initial plan. While many of the REMCs carry an existing stock of energy efficient tools, it is possible for some to not. This would cause a slightly more expensive initial cost for the company, however, the return on investment for the REMC, as well as the customers, for that matter, would be well worth it. basicShape WEAKNESSES One weakness would be the cost of printing up reminders or ads regarding the energy program. While the initial marketing plan simply involves adding a box on the already printed bill or newsletter, some REMCs may want to take it one step further and distribute flyers or mailers to their customers. However, this expense can be cut if the REMC first analyzes the success of the initial plan. While many of the REMCs carry an existing stock of energy efficient tools, it is possible for some to not. This would cause a slightly more expensive initial cost for the company, however, the return on investment for the REMC, as well as the customers, for that matter, would be well worth it. One weakness would be the cost of printing up reminders or ads regarding the energy program. While the initial marketing plan simply involves adding a box on the already printed bill or newsletter, some REMCs may want to take it one step further and distribute flyers or mailers to their customers. However, this expense can be cut if the REMC first analyzes the success of the initial plan. While many of the REMCs carry an existing stock of energy efficient tools, it is possible for some to not. This would cause a slightly more expensive initial cost for the company, however, the return on investment for the REMC, as well as the customers, for that matter, would be well worth it. FramebasicShape OPPORTUNITIES Most consumers, especially in the current state of the market, are looking to save money. This is a huge bonus for the REMC, because they are giving the opportunity to their consumers to cut back on their monthly energy bills. The push to 'go green' is becoming overwhelmingly popular in the national community, which is causing the average household to research ways to save energy and reduce their carbon footprint. With the addition of a rebate and savings program to the REMC, business will boom when consumers realize that the tools they need to be efficienct are readily availiable. Saving Energy and cutting back on expenses isn't just a plus for consumers, it will also help out the REMC to save money because the amount of energy that they obtain from their provider will decrease. basicShape OPPORTUNITIES Most consumers, especially in the current state of the market, are looking to save money. This is a huge bonus for the REMC, because they are giving the opportunity to their consumers to cut back on their monthly energy bills. The push to 'go green' is becoming overwhelmingly popular in the national community, which is causing the average household to research ways to save energy and reduce their carbon footprint. With the addition of a rebate and savings program to the REMC, business will boom when consumers realize that the tools they need to be efficienct are readily availiable. Saving Energy and cutting back on expenses isn't just a plus for consumers, it will also help out the REMC to save money because the amount of energy that they obtain from their provider will decrease. FramebasicShape THREATS basicShape THREATS The external threat to this marketing plan can be driven back to the consumer; there will always be people who like to keep their heat cranked up all winter and their air conditioner set to arctic chill throughout the hot summer days. While the benefits to going green are clear, some people just don't feel the need to change, and that is understandable, however it does promote a threat to the plan. basicShape THREATS basicShape THREATS The external threat to this marketing plan can be driven back to the consumer; there will always be people who like to keep their heat cranked up all winter and their air conditioner set to arctic chill throughout the hot summer days. While the benefits to going green are clear, some people just don't feel the need to change, and that is understandable, however it does promote a threat to the plan. Blank Please feel free to look over our S.W.O.T analysis. Just click throught the sliding pages to the right. Please feel free to look over our S.W.O.T analysis. Just click throught the sliding pages to the right. basicShape S.W.O.T basicShape S.W.O.T Default ButtonNo Frame Greenficiency EDUCATING & PROMOTING A MORE EFFICIENT ENERGY No Frame Greenficiency EDUCATING & PROMOTING A MORE EFFICIENT ENERGY pictureDefault ButtonDefault ButtonDefault ButtonDefault ButtonDefault Buttonpicture SWOT gmkeller/greenficiency/page-5gmkeller/greenficiency/Page-0gmkeller/greenficiency/page-2gmkeller/greenficiency/page-3gmkeller/greenficiency/page-4