What is Niche Marketing?
Niche marketing focuses on a more targeted market segment and aims to achieve a larger market share of this specific segment rather than a small share of a less defined market. For example, quilling and paper filigree would be a more niche market than general crafts; classic movies is a more niche market than television and movies.
Why Use Niche Marketing?
Niche marketing has many benefits – it firstly allows you to focus on a specific sub-set of a market segment in order to ensure that you meet their needs more effectively. You can get to know a smaller, more narrowly defined topic a lot easier than a general topic.
Another advantage with niche marketing for your free website is that it makes search engine optimization a lot easier. When you create a website that focuses on a narrowly defined market you will find that there is less competition for the keywords you have chosen and so your chances of getting better search engine rankings are improved.
It is generally easier to sell to a hungry niche market than to sell to a larger market because of the increased competition you are facing. Apart from getting higher search engine rankings there are also less products available to the niche market and so less choice for your visitor. They are therefore more likely to purchase your products and services and so make a website more profitable.
How to Find a Niche Market
The first thing to do when looking for a niche market for your free website is to think of more specific areas related to the topic you want to create a website about. If you want a craft website then think about what crafts you enjoy and focus on a specific one. If you want a business website or internet marketing website then don’t go for this general topic but rather focus on a specific aspect of business or internet marketing.
Once you have a few ideas then do your keyword research. A niche market will generally have low competition. If you are struggling to think of a niche market within a more general market you can also use keyword research to narrow it down by finding those keywords with low competition. There may be less search volume too but remember that you are going for a larger portion of the market than could be obtained with a more general segment.
Niche marketing allows you to focus on meeting the needs of a more narrowly defined target market and create a website where there is less competition and so increase your chances of better search engine rankings and also the chances of people purchasing your products and services.
