Advantages of PPC Advertising
You choose your price. You decide exactly how much you're going to spend by limiting your budget. For search engine advertising, you can choose a different price for every keyword you bid on. Clever advertisers find ways to optimize their bids and keep their costs low.
You decide where and when. With PPC advertising, you can be very specific about where you want your ads to appear, you have total control over your keywords at all times and you can make changes on a daily basis. The keywords work for you, chief.
You pay only for success. The most amazing thing about PPC is that you pay only when someone clicks on your ad and visits your site. Each click is an opportunity to convert your visitors into happy customers. Other forms of advertising make you pay even if the visitor never actually makes it to your site. Not cool.
Get Relevant Traffic
The key to successful PPC marketing, is getting the right visitors to click on your ads. If someone who won't ultimately purchase your product or services clicks on your ad, you still pay. So you've got to create ads with keywords that are clear and relevant to the content on your Flash website, your product and your services. Google's free Keyword Tool can help you determine which keywords are as specific as possible to your target market that users are looking for. This will cause you to receive more relevant clicks.
Design Landing Pages
A landing page is the mini site that appears when someone clicks on your ad. It's not your site's main home page, but rather a unique page that is specifically tailored to a specific keyword search. Landing pages are meant to “continue the dialogue” with the clicking users and turn them into customers. With Wix's website builder, you can easily design multiple landing pages for users who clicked on your PPC ads. Attractive, effective and creative landing pages will optimize the users' clicks and raise the earning potential of each visit.
Using landing pages is also good for SEO purposes. Insert the proper keywords for your target market, add links to pages that you wish to promote and highlight important terms in the page's title, and headings.
language as the ad that leads to it. The design and the content of the landing page should correlate to those of the ad. Users who clicked on your ad did so because it raised their interest, so give them what they're looking for.
