With Google Analytics, you can receive reports on who is visiting your website, and any trackbacks and the statistics that you can use to make sure the time and money you spend on your website are productive.
What Is Google Analytics?
Google Analytics is one of the most powerful website analysis tools available today. When you use Google Analytics in conjunction with Google’s other tools such as (link these-- AdWords, AdSense and WordStream you can have a complete understanding of how your visitors are using your website and how to target your market. Google Analytics can track where your visitors live, what pages they look at, how long they stay on your site, what links they follow and many other important statistics. It can evaluate your PPC (Pay per Click) ratio and your ROI (Return on Investment) for sales campaigns.
AdWords and AdSense help you to develop ad campaigns that are relevant to your niche so that you can spend your advertising dollars wisely. WordStream also helps you to find keywords and search terms that are popular and show how many hits they have received in a specified period of time.
Features of Google Analytics
One of the great things about Google is that they make it easy to find out information about their products. On their website you can find information about how the program works and how you can add plug-ins and customize your analysis. Google will alert you of any significant changes or trends in your traffic along with regular reports that show you how your visitors are behaving once inside your website. Conversion refers to visitors who stay on your website and explore it or purchase products or services from you. High conversion rates are what you are hoping to accomplish and Google Analytics can help you with this goal.
Not only will you receive detailed reports, but Google makes it easy to share these reports with your colleagues. You can send a report along with a message so that you can work with your team and be more efficient. Some of the major features are tracking advertising ROI, cross channel and multimedia tracking – track mobile use and how visitors are using your site, and customize your reports to see the data you are most interested in. Reports can be structure many ways so that make the data easy for you and your team to understand. Plug-ins further customize Google Analytics so that you can get exactly the data you want from your Flash website.
Google Support
Google offers a wide variety of support services. When you are just starting out they have a Setup Checklist to keep track of everything you need to get accomplished. A User Forum has answers for most of your questions and you can get help from other users. The Help Center has articles that you can refer to for any questions you may have and developer resources can be found on the Google Code section. All of these resources are made available by Google so that you can get the most out of its programs and track data on your site.
How Can You Use the Data You Receive?
With the data that you receive in your customized reports you can see what area of your site is producing the best sales, how your advertising dollars are being used and if they are being used effectively. With this information at hand you can make decisions about where to target and what market is producing the best results. This is valuable information to have since the internet is huge and websites have a tendency to get lost in the crowd.
