Recent studies found that only 3% of small businesses and less than 50% of businesses with less than 10 employees have websites. With 80% of Americans spending as much time on their computers as watching television, you can see how having a site reaches as many or more people as having an advertising campaign on the television. Besides these general reasons, there are some specific reasons why your marketing agency must have a site.
Information
Websites thrive on information and so do the people who use them. Your website can be a repository of information about your agency, what services you offer, how your agency works, who works there and a background of your agency that gives your creditability and visitors confidence in you. You can also use your page to share the information that you know about marketing. Post interesting and informative articles about the different aspects of marketing and examples of what your agency can do for your visitors.
Post videos and use them to promote your agency and share information. You can even make them a weekly series and include interviews with industry experts, testimonials from satisfied clients, and use your videos to educate potential and current clients. Videos are very powerful marketing tools. If you post your videos to YouTube or Vimeo, you can tap into the second largest search engine that is owned by Google.
Use a blog to connect with your clients and potential clients. Like articles but more personal, a blog is your voice to the world. Encourage comments, connect with your readers and develop relationships. Business is all about relationships and a blog gives you an opportunity to do this. If your readers have to register with your website to leave a comment, you can then use these contacts to start a newsletter or for email campaigns.
Your Website Can Act as Your Portfolio
Clients looking for a marketing agency want to know that the one that they choose is talented and effective. Your business website is the perfect place to showcase your agency’s talents. Include links to sites that you have marketed, examples of emails used in campaigns and any other examples of what you can do for your clients. You can also use your website to give examples of the services that your agency offers. A complete services menu is very useful to let people know what exactly they can expect from you and your agency.
It is Easy
Building a site is not rocket science. You can use free services and build a very attractive and useful website in just a few hours. Start with a template and personalize it to your needs and tastes. Even if you don’t want to build it yourself you can find qualified and talented web designers that can set you up with a website and help you to maintain it. Remember the focus of your site is your agency and how it can benefit your clients. Make it simple to use and make it interesting.
Build Up Your Web Presence and Influence
The Internet is huge, that is no secret, so you need a well-designed and search engine optimized website that will attract visitors and encourage them to do business with you. You can do this by publishing articles on article directories, engage in social media such as Facebook and Twitter and keep your content current. All of these things get you noticed by search engines and in time will increase your page ranking. Position of your site in the search engines is important since most people don’t go beyond the first two or at most three pages of search engine results pages.
Every business no matter how big or small, as well as no matter what industry they are in, needs a website. With your online presence the amount of people you can reach expands greatly and you can reach potential clients on a worldwide scale. Marketing agencies have the advantage of being able to do business with clients from all over the world over the Internet and you need the power of a website to tap into this global market. Create a website and tap into the World Wide Web and build your business.
