Existing Customers
Existing customers like to be kept up to date about things. A website is a great place to do this. If you have promotions on you can announce them on your website. You can use it for gig and music listings, for information about new drinks that you’ve got on, and any other special events, like New Years Parties or Halloween, that you’ve got coming up. If you do make a website you’ll be able to keep your customers informed about all of the things going on at your business. If you want to get really integrated with the community you could create a blog, create a forum or use Facebook or Twitter to keep in touch with all of your existing customers.
New Customers
New customers are a huge target for a bar. If you’re going to create a website these are some of the people that you really want to hit. Tourists, people who are new in town, people who are passing through, or even those who are just looking for a new place to go, will use the internet to search out where they would like to try. Your website will give them the information that they need. It should have what drinks you serve, your opening hours, the type of music you play and anything else that you think that a new customer will need to know. You will also need to have a good design that accurately conveys the atmosphere and style of your bar. With a good design eye and a free business website template you should be able to make a website that attracts loads of new customers to your business.
Why do you need to build a website to do this? If you don’t have a website your potential new customers are very likely to visit the business around the corner, which has all of the information that they need on their website.
Potential Employees
Bars often have a big turnover of staff. Work can be seasonal and you may need more staff in one season over others. Also, you may hire students who tend to leave once they have finished University or College. Your website can be a great place to advertise for new employees. You can also keep any application forms on there, enabling potential employees to download the application form straight from your website.
Potential Investors
Businesses are often looking for new investors. This might be to develop the business or to sell off part of that business. You may not even be looking for an investor but someone is so impressed with your website that they contact you about investing. If you have approached someone about investing in your business then you will need to convey a professional and up-to-date attitude. Your website shows you off to the world. Do it well and you could see it really paying off.
Yourself
The last, and first, person that you will help with your free business website is yourself. By having a website you can save time by directing any queries to your website, you have a great advertising and marketing tool to increase business and revenue, and you are establishing yourself as a valid business at a difficult time for the market. Unfortunately, it’s often the case that if you don’t have a website people don’t know that you exist. Don’t let that happen!
Keep all of these people in mind when you make a website and you’re sure to build one that will blow your competitors away!
