Information
The old saying content is king is relevant in marketing agency websites with much importance being placed on the information provided. Taking a look at Brand Republic is a good start to seeing how providing a great deal of information can add value to your website. Information by way of blogs, forums and articles give the website a depth and variety that will appeal to some. Certainly giving something for everyone can have its benefits but it is important to keep the focus of what the webpage was designed for. What www.brandrepublic.com does well is provide a huge variety of up to date information all relevant to its purpose. There are news and jobs section to add further beef to the site and if you are looking for good inspiration in providing an informative and almost one stop shop of a website than look no further than here.
Deciding what is relevant and what should be omitted should not be a difficult choice. Choose what the message you wish to convey is and experiment with the web page design to get the message across in a way that doesn’t confuse the message or the visitor.
Design
Design is very important to be a top marketing agency website. When you are learning how to make a website as a marketing agency you have to realize that there are certain expectations of the visitor that should be met. A marketing agency is expected to be modern and stylish, and expected to be at the forefront of their industry; All of which needs to be reflected in the design of the website.
A good marketing website to turn to for inspiration is Ogilvy & Mather. It is a Flash website that is tastefully designed, keeping it simple yet stylish. The web page background color is white which gives it a clear and fresh feel. The wording is in a modern and sleek font using colors which stand out enough to be noticed but still subtle enough to blend into the page. The information is concise but varied and overall the design is something simple enough that most people would be able to emulate using a free web page design available on the internet.
Has it all
A marketing agency website that has it all and ticks all boxes will go a long way into achieving the required goal of converting visitors into customers. A website that stands out and should be a good source of inspiration is Cognition. Here you will find the right balance of stylish, modern design and important information combining to provide a website that utilizes different applications and technologies. Social media is catered for and an easy to play video is provided for further ease.
The layout is elegant yet uncomplicated and although it is not the very best Flash website that can be found, it is a good Flash template for those learning how to make a website or those seeking to improve their existing business website.
Once again simple colors are used, white black and a splash of orange, but with cool pictures taking centre stage the whole feel of this website is a positive one.
Much inspiration can be found on the internet when learning how to make a website that functions as a marketing agency. Keeping it simple, stylishly designed and relevant is easily achievable taking advantage of one of the many free business website templates on the internet.
