Modernity
By the very nature of the product, visitors to an online electronics shop have certain expectations regarding the look and feel of the website. Generally the products they are looking for are the latest or near latest in technology and this is to some degree, expected to be reflected in the design of the website. With so many online resources to assist you to make a free website, it is important to choose a web page template and a web page design that will at least match expectations and ideally exceed them. A website that truly fits its products is Apple. The maker of iPods, iPads and Macs, the company has rightfully built up a reputation for the latest and state of the art designs. The website only adds to this reputation, as the design is sleek and modern, using cool colors such as black, gray and white. There is minimal writing, information or products and the design of the site allows the few products on show to virtually sell themselves. It seems that the two – the products and the design go hand in hand and compliment each other fully. Of course there is a massive budget at Apple but something similar can be created using a free website builder that can easily be located on the internet.
The branding of Apple is something to be both admired and influenced by and once again the whole website compliments the unique branding of the products.
Providing Choice and Support
Often with new technology and electronic goods the ability to ask someone a question about the product face to face isn’t possible as it is in a bricks and mortar store. Offering a live chat support facility on your website is a great way to counter that. The software is easily available and when looking to utilize a free website maker, there are plenty of tools available for you to include this. At JGH Electronics Store a support facility has been incorporated, as well as all the expected features such as a keyword search, contact information and checkout; all items that should be a must in any ones electronic shop website or indeed any online store.
What is also great about JGH is the simple layout, simple colors and having the more attractive deals displayed before you without you having to scroll down the page or click a link. The choice is plentiful without being overbearing and the navigation between categories is clear and quick.
Use of technology
A superb use of up to the minute technology can be found in the Sony website. As well as being an incredibly smooth and fluid site, it combines both visual and audio technology brilliantly, certainly adding value to the brand Sony. You have the option of a flash and non-flash website, both presented in a sleek modern style. The videos and audios that can be played add a new dimension to the website and anyone using a website creator will be able to upload similar items that would also add value to their online electronic shop.
The ’widgets’ and applications available are not difficult to master and one must avoid being the veritable kid in the candy shop once you know how. Keep it simple as always and try to determine what your visitor would need. Website flash templates are readily accessible and it is worth experimenting with different designs, having been inspired by others, including those listed here.
Online electronic shops are expected to be of a cutting edge, information laden and still fulfill the basic function of selling the electronic products. When deciding to use a free website maker there are a plethora of tools at your disposal. Look at what others are doing, look at what works and doesn’t work for them and don’t be afraid to experiment.
