Ticking the Boxes
One of the most important mantras to follow when looking to build a website that is ecommerce is KISS – Keep it simple stupid, and iheadphones.co.uk manages exactly that but still conveys the message – i.e. selling headphones clearly and concisely This is a website that catches the eye for all the right reasons. An ecommerce website is always a difficult juggling act. The basic requirement to display the product in a way that converts visitors into sales, sometimes gets lost in design or trying to provide as much information as possible. Not so here, the design is simple yet stylish, using a minimal of colors, in this case orange and shades of blue.
A successful ecommerce website should at least meet peoples expectations, if not exceed them. Headphones are expected to be modern and stylish; therefore people will expect the website to be similarly modern and stylish. iheadphone has a design that feels modern, it feels stylish, yet really is vey simple.
There are all the features you would expect of a top ecommerce website. The ability to vary your search is catered for by the use of categories, keyword search and the ability to search by price, style an brand. You want to make the product locating process as easy as physically possible and iheadphone does this in spades providing a clear, easy to navigate website that features all the necessities such as shopping cart, contact information and delivery information clearly and precisely.
A final point regarding iheadphone is that they include client testimonials and provide competitions for further reviews. Customer satisfaction is important to an ecommerce website and when looking to make a website in ecommerce the safer you can make the visitor feel the more likely they will be converted into sales.
Keeping it Simple
Famous Cookies is an ecommerce website that once again follows the rules of keeping it simple. In a nice neutral color of brown that emanates warmth, this is a Flash website that doesn’t bombard the visitor with options, products or information.
There is much inspiration to be gained from this website especially when you are looking to make a website yourself. The layout is organized and without clatter and what there is on show is aesthetically very pleasing on the eye. The high quality picture of some very inviting cookies is reminiscent of walking into room smelling freshly baked bread. Overall, the warm inviting feeling is something that anyone can create using any one of the many website creator’s out there using a simple planned color and design and layout.
It’s all about sales
When looking at ecommerce websites for inspiration then you should really look no further than one of the biggest there is out there. Amazon . When looking to create a website for yourself or improve your own ecommerce website then there is much inspiration to be gleaned from the billion dollar website formed in 1995.
Why they do so well and have been emulated so many times is gearing the focus entirely on sales. The design and layout is incredibly simple, the colors once again blue and orange. But the whole website is aimed towards sales. Stock availability is always displayed, as well as personal recommendations, similar items, and items what others have purchased. Amazon does remarkably well in adding extra sales by these methods. The shopping cart is complimented with a wish list and the checkout is amazingly easy. All features that go a long way into converting visitors into sales.
Overall when you are looking to make a website in the ecommerce field or improve your own business website, there really is so much that can be taken as inspiration from a multitude of websites. Do the research, see what works and doesn’t work and don’t be afraid to experiment yourself using one of the many free business website templates at your disposal.
