City Mini Car Hire
City Mini Car Hire is a London-based car hire company that specializes in Mini Coopers. They have a Flash website that has a muted grey corporate branding to it. As well as all of the usual information such as prices, hire terms and enquiries, the website has sections dedicated to people who love Minis. They have a section called “Mini Love” where they have specialized promotional videos that really sell their car service. This is a great idea if you are renting to a niche market. If your car hire business focuses on a specific niche you could put together a promotional video that shows off your fleet. It will help to get potential visitors excited about your service.
Dream Car Hire
The layout and styling of Dream Car Hire definitely gives it the feel of a luxury car service. The black and red color scheme is geared towards boys who like toys. There is detailed information about each of the cars in the company’s fleet, allowing car aficionados to spend hours browsing to find just the right luxury car for them. What’s really great about it is the inclusion of a blog. This is gives it more of a personal touch. There is biographical information about Jerry Pyman who writes the blog, which gives him a definite air of authority which is then passed over to the company. By having a blogger write from behind the scenes of major racing events the company is hooking its clients into the exciting world of racing. It’s a great way to give your clients that little bit more – let them feel like they are part of something.
Holiday Autos
The thing that’s great about the Holiday Autos website is the color scheme. When you land on the splash page there is a big wash of bright blue that makes you think, straight away, of bright blue holiday skies. The yellow car and yellow logo add to this feeling of brightness, freshness of sunnyness. You can see how a choice of color scheme can really set the tone for a website. As it’s an international website the splash page takes the visitor to regional websites were the visitor can make a booking.
Just one more thing: Love it or Hate it?
A website that is definitely worth including is Ling’s Cars. It is certainly an idiosyncratic web page design which breaks all of the rules. There is animation everywhere, lots of different colors and strange web page background images. But somehow it works. You could love its quirkiness or you could hate the mess. But either way it’s hard not to have an opinion of it!
